Global News
Don’t get left behind—be in the know of all media industry news around the world. adobo Magazine brings you the latest happenings and trends from the exciting world of international advertising. Scrape beyond the surface and uncover the captivating stories that shape the industry. From groundbreaking campaigns to brand updates to industry awards, our curated articles will keep you informed and inspired. We analyze global advertising news so you can process them in bite-sized pieces.
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Australia becomes search engine to find missing persons in new campaign by Grey Group for MPAN
AUSTRALIA – ‘Help Find Me’ – an initiative which has never been seen before and has the potential to reach…
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Research shows energetic TV ads can turn off viewers
GLOBAL – New research shows that TV commercials with a high energy feel (e.g. featuring upbeat, enthusiastic spokespeople) can have…
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World Producers Summit returns to ADFEST
BANGKOK – The World Producers Summit will once again take place at ADFEST, chaired this year by Steve Davies, Chief…
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Bank Simpanan Nasional’s CNY ad urges responsible spending with DIY Ang Pao campaign by Lowe
KUALA LUMPUR – Living up to its promise as the Nation’s Savings Champion, Bank Simpanan Nasional (BSN) introduced the latest…
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Acer appoints Saatchi & Saatchi Singapore as global creative agency
SINGAPORE – Acer Inc.has awarded their global creative advertising account to Saatchi & Saatchi, Singapore following a global search and…
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McCann & Spencer appoints new leadership
HONG KONG – McCann Worldgroup Asia Pacific announced today that Florence Wai-Kwan Kong, director of client services at TBWA\Tequila Hong…
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Misty Maitimoe Named Deputy Managing Director of Ogilvy Public Relations Indonesia
JAKARTA – Ogilvy Public Relations Indonesia has appointed Misty Maitimoe as Deputy Managing Director of the organization. With over 19…
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Cohn & Wolfe Group names Helen Ridgway Chief Executive Officer of AxiCom
SINGAPORE – Cohn & Wolfe Group has appointed Helen Ridgway as Chief Executive Officer of European technology agency AxiCom, which…
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OgilvyOne Wins digital account for Unilever Indonesia’s biggest tea brand
INDONESIA – OgilvyOne Indonesia (Ogilvy) has been awarded the digital marketing responsibilities for Sariwangi, Unilever Indonesia’s biggest local tea brand,…
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R/GA Singapore strengthens executive team with Lian-Shi Ho and Matt Gehrmann
SINGAPORE – Lian-Shi Ho and Matt Gehrmann have joined the R/GA Singapore’s growing senior management team as MD client services…
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Leo Burnett China appoints Danny Mok as CEO
SHANGHAI – Danny Mok has been appointed CEO for Leo Burnett China’s operations. The appointment is official as of February…
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Mommejat to lead FH Asia’s shift as “agency of the future”
SINGAPORE FleishmanHillard has appointed creative agency veteran Michel Mommejat as its Singapore-based regional managing director of digital engagement initiatives for…
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BBH Asia Pacific appoints Chee Yan Yi as General Manager
SINGAPORE – BBH Asia Pacific has appointed Chee Yan Yi to the role of General Manager. Yan Yi brings with…
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