Global News
Don’t get left behind—be in the know of all media industry news around the world. adobo Magazine brings you the latest happenings and trends from the exciting world of international advertising. Scrape beyond the surface and uncover the captivating stories that shape the industry. From groundbreaking campaigns to brand updates to industry awards, our curated articles will keep you informed and inspired. We analyze global advertising news so you can process them in bite-sized pieces.
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Campaign Spotlight: NRMA Insurance reminds Australians to stay safe on the roads this Christmas with new film via Colenso BBDO, shot by Juan Cabral
AUCKLAND, NEW ZEALAND – NRMA Insurance, with Colenso BBDO, are launching Sleeper, a new film reminding Australians to stay alert…
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Intelligence: Consumer spending in Islamic economy sectors forecast to rebound by end-2021, market size slated to reach US$2.3 trillion by 2024
SINGAPORE – CollabDeen and #HaveHalalWillTravel, Singapore-based Halal lifestyle digital platforms, in partnership with DinarStandard, a US-based research and advisory firm,…
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Digital: The One Club and SVC Launch 2nd Skill to help creatives upskill for a second career
NEW YORK, USA — At a time when economic pressures have had a negative impact on traditional creative roles and…
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Campaign Spotlight: Pure Blonde and Clemenger BBDO Melbourne encourages Australians to be ‘A Touch More Pure’ in newest campaign
MELBOURNE, AUSTRALIA – Carlton & United Breweries’ Pure Blonde Organic Lager has launched a new brand platform, encouraging Australians to…
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Sustainability: Siegwerk joins the Circular Packaging Alliance to boost the EU market for recycled plastics
SIEGBURG, GERMANY – Siegwerk, a leading global provider of printing inks for packaging applications and labels, is one of the…
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New Business: Plant-based meat brand ‘Blue Tribe’ awards integrated mandate to Chimp&z Inc.
MUMBAI, INDIA – Blue Tribe Foods, a new food startup in the plant-based-meat arena, awards its integrated marketing mandate to…
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New Business: Dentsu spearheads APAC-first partnership with Facebook to launch ‘Open for Business
SINGAPORE – Dentsu, in partnership with Facebook, is pleased to announce the launch of ‘Open for Business’. Spanning 14 markets…
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New Business: Thomas Bjerg and Farah Dib launch TwentyTwenty Agency named after the year we will never forget
COPENHAGEN, DENMARK – Thomas Bjerg, founder of award-winning creative agency Very, and Farah Dib, former creative strategist at AKQA and…
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Travel: AirAsia achieves top seven stars for COVID-19 health ratings for every airline in the group
SEPANG, MALAYSIA – AirAsia is thrilled to be awarded the top seven stars for every airline in the Group for…
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Brand & Business: Hakuhodo, SEEDATA begin collaboration with Roland Berger
TOKYO, JAPAN – Hakuhodo Inc. (Headquarters: Minato-ku, Tokyo; Masayuki Mizushima, President & CEO) and Hakuhodo Group company SEEDATA Inc. (Headquarters:…
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Campaign Spotlight: Tinder and BBH India celebrates Gen Zs and redefining dating with new music video ‘In our Own Way’
INDIA – Tinder, the world’s most popular app for meeting new people, launches a digital-first montage film celebrating how young…
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People: Ashish Pradhan appointed president of Siegwerk Asia
SINGAPORE – Siegwerk, one of the leading global suppliers of printing inks for packaging applications and labels, has announced the…
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New Business: JDE Peet’s appoints HAVAS Media Group as global media partner
AMSTERDAM, NETHERLANDS – JDE Peet’s (EURONEXT: JDEP), the world’s largest pure-play coffee and tea group by revenue, today announced the…
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