Global News
Don’t get left behind—be in the know of all media industry news around the world. adobo Magazine brings you the latest happenings and trends from the exciting world of international advertising. Scrape beyond the surface and uncover the captivating stories that shape the industry. From groundbreaking campaigns to brand updates to industry awards, our curated articles will keep you informed and inspired. We analyze global advertising news so you can process them in bite-sized pieces.
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‘Culturalisation’ key to engagement – Y&R’s Generation Asia 2014
SINGAPORE — Consumers’ concerns about the erosion of cultural identity necessitates a new ‘Culturalisation’ approach to marketing communications, according to…
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PHD Malaysia launches PlayPen
MALAYSIA – PHD Malaysia has launched a new platform – PlayPen – to connect digital media innovators to clients. PlayPen essentially…
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Ciclope 2014 announces winners
BERLIN – Ciclope Festival, the only international conference and award show fully dedicated to the “craft” in moving image, announced…
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M&C Saatchi World Wide chairman Tom Dery relocates to Boston office to take on Harvard role
SYDNEY – Having been “privileged to be a World Wide Chairman, based in Sydney for a number of years,” M&C…
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Peter Mead on the ad industry, building AMV BBDO, and being nice
LONDON – In the highly competitive world of business, being nice can come a long way – this is what…
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ADFEST 2015 calls for session proposals
BANGKOK – ADFEST has called on creative professionals across the globe to submit session proposals to present at ADFEST 2015. …
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JWT Singapore appoints Jordan Price as strategic planning head
SINGAPORE – JWT Singapore has appointed Jordan Price, a 12-year JWT veteran with strong cross cultural and multi-market brand building…
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Mindshare Asia Pacific promotes Sanchit Sanga to head of digital services
ASIA PACIFIC – Mindshare APAC, the global media agency network part of WPP has appointed Sanchit Sanga to the role…
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Asian Creative Awards highlights artists and creators from the region
ASIA-PACIFIC – The Asian Creative Network (ACN) and creative platform Ubies are giving artists from the region another stage to…
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61 percent of marketers engage customers with mobile, CMO Council study reveals
SAN JOSE, CALIFORNIA — With mobile device dependency central to today’s digital lifestyles, enlightened brands are creating new mobile relationship…
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2015 AdFest Lotus calls for entries
BANGKOK – ADFEST has launched its call for entries, inviting agencies, production companies and creative studios across the Asia Pacific…
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British Council awards India PR mandate to LinOpinion GH
NEW DELHI – LinOpinion GH, the PR division of Lowe Lintas + Partners, has won the PR mandate for British…
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Monty the Penguin finds love in the John Lewis 2014 Christmas ad
UNITED KINGDOM – Last year’s John Lewis Christmas spot set the bar pretty high, hitting the general public right in…
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