Global News
Don’t get left behind—be in the know of all media industry news around the world. adobo Magazine brings you the latest happenings and trends from the exciting world of international advertising. Scrape beyond the surface and uncover the captivating stories that shape the industry. From groundbreaking campaigns to brand updates to industry awards, our curated articles will keep you informed and inspired. We analyze global advertising news so you can process them in bite-sized pieces.
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Imagination, creativity, and innovation
SINGAPORE – At Spikes Asia 2014, FCB’s talk was led by Ed Bell, CEO of FCB China, and James Mok,…
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4 Philippine Agencies Reach Latest Spikes Shortlists
SINGAPORE – As judging ended for the Spikes Asia Festival of Creativty yesterday, today saw the release of shortlists for…
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Gamification: The future of work is play
SINGAPORE – How is it that people put more effort into these games than they put into their day jobs…
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SPIKES 2014 – DAY ONE HITS AND HIGHLIGHTS
SINGAPORE “It gets better, better, and better,” was how Lions Festivals Chairman Terry Savage described the 2014 edition of the…
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#Live Storytelling
SINGAPORE – Brands must look for moments in TV shows when emotions are riding high to double down their messaging…
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In an immersive future
SINGAPORE – Next-generation consoles like the Xbox One are leaving the basement and positioning themselves as the big screen in…
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Australia dominates first batch of Spikes shortlists
SINGAPORE – Nine shortlists for the Spikes Asia Festival of Creativity 2014 have been revealed, with Australian agencies leading the…
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Brands should think on what makes them interesting
SINGAPORE – For brands, the conventional wisdom was long held that marketing their USP was key to gaining loyalty and…
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Mastering brand storytelling with lessons from bedtime stories
SINGAPORE – With tales of sleeping beauties, wicked step-siblings and wicked witches, children’s bedtime tales offer valuable lessons for brands…
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Geometry Global Japan appoints Masato Mitsudera as Head of Creative
HONG KONG – Masato Mitsudera has been appointed as the Head of Creative at Geometry Global Japan, effective immediately. Mitsudera…
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Inconvenient or otherwise, truth matters for innovation
SINGAPORE – At Spikes Asia2014, Hanyi Lee offered some home truths in her presentation, beginning with a pet peeve: The…
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Micro-innovation putting Asia in driver’s seat
SINGAPORE – From the telephone to Twitter, the West has been credited for major transformational innovation. Asia on the other…
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VML China agrees to acquire Teein
SHANGHAI – Global marketing agency, VML, part of the Y&R network, today announced the agreement to acquire Teein, one of…
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