Global News
Don’t get left behind—be in the know of all media industry news around the world. adobo Magazine brings you the latest happenings and trends from the exciting world of international advertising. Scrape beyond the surface and uncover the captivating stories that shape the industry. From groundbreaking campaigns to brand updates to industry awards, our curated articles will keep you informed and inspired. We analyze global advertising news so you can process them in bite-sized pieces.
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New RID campaign by Mojo challenges Aussies to do near-naked Amazon trek
AUSTRALIA – An Amazon jungle trek sounds dangerous enough, but a new campaign takes it further by challenging one daring…
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Mindshare, Unilever top SMARTIES APAC 2014
SINGAPORE – Unilever was named Marketer of the Year while Mindshare Asia-Pacific was named Agency Network of the Year after…
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FremantleMedia and Sony Pictures Television to produce ‘Asia’s Got Talent’
SINGAPORE – The record-breaking global hit “Got Talent”, co-owned by FremantleMedia and Syco Entertainment, is set to extend its search…
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DDB Mudra West releases two new TVCs with Pankaj Kapoor for Union Bank of India
INDIA – DDB Mudra West has released two new TVCs for Union Bank of India, starring Pankaj Kapoor. The SME…
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VML Qais names Preethi Sanjeevi as Chief Marketing Officer
SINGAPORE – Tripti Lochan, Chief Executive Officer VML Qais, today announced the promotion of Preethi Sanjeevi to Chief Marketing Officer,…
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MTV Exit extends human trafficking awareness message with music video by McCann
GLOBAL – MTV EXIT Foundation, together with USAID, Australian Aid and ASEAN has launched the latest installment in its long-running…
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Leo Burnett merges APAC and Greater China regions, Ziebinski takes over as CEO
SINGAPORE – Tom Bernardin, Chairman and CEO of Leo Burnett Worldwide announced today the consolidation of Leo Burnett operations across…
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HeyHuman appoints Steven Cooper to the role of Operations Director
LONDON – This week sees the appointment of Steven Cooper to HeyHuman as Operations Director. Steven Cooper, former Creative Services…
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World Cup advertising among Epica’s seven new categories
GLOBAL – The Epica Awards – the only global creative awards judged by the specialist press – has launched its…
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Chris Reitermann promoted to CEO of Ogilvy & Mather China
BEIJING – Chris Reitermann has been promoted to Chief Executive Officer for China of Ogilvy & Mather (O&M). Paul Heath,…
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TBWA’s Sanjay Chauhan creates 2014 Formula 1 Singapore Airlines Singapore Grand Prix trophy
SINGAPORE – Innovation, technology and precision – the common attributes shared by both Formula 1 racing and Singapore Airlines, provided…
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Lee Jeans celebrates 125 years through the curious eyes of Buddy Lee
HONG KONG – Iconic American denim brand, Lee Jeans, has launched its Fall/Winter 2014 campaign across Greater China, showcasing the…
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M&C Saatchi appoints O&M global head planner Kate Smither to Strategy Director
M&C Saatchi Sydney has appointed Ogilvy & Mather Global Planning Partner Kate Smither to Group Strategy Director. Reporting to M&C…
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