Global News
Don’t get left behind—be in the know of all media industry news around the world. adobo Magazine brings you the latest happenings and trends from the exciting world of international advertising. Scrape beyond the surface and uncover the captivating stories that shape the industry. From groundbreaking campaigns to brand updates to industry awards, our curated articles will keep you informed and inspired. We analyze global advertising news so you can process them in bite-sized pieces.
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David Guerrero on his Cannes Master Class on crap ideas
You have to go through a lot of crap to get to a good idea. If you don’t know how…
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Celestial Tiger Entertainment expands distribution
HONG KONG – Celestial Tiger Entertainment (CTE), operator of the largest bouquet of pan-Asian channels dedicated to Asian entertainment, has…
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Creative legends inspire at Cannes: Hegarty and Droga on ‘What’s Great, What’s Not, What’s Next?’
With its celebrity speakers and glamorous awards nights, the Cannes Lions International Festival of Creativity had the glitz of a…
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A conversation with Bono and Jonathan Ives at Cannes
There’s no better room to be in than this one. And it’s not just the delegates – happy to be…
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VP Bank appoints Y&R Vietnam
HO CHI MINH – Vietnam Prosperity Bank, better known as VPBank, has appointed Y&R Vietnam as its Agency of Record.…
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2014 Effie Index ranks Lowe Lintas Mumbai most effective agency in Asia Pacific
MUMBAI – The 2014 Effie Effectiveness Index, which is into its fourth year, has declared Lowe Lintas Mumbai as the…
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Unilever, Coca-Cola, WPP and BBDO Worldwide top 2014 Global Effie Effectiveness Index Rankings
For the third consecutive year, the Global Effie Effectiveness Index reveals Unilever is the most effective marketer and WPP is…
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Women and creativity in JWT and NYT Cannes forum
CANNES – Women continue to be underrepresented in leadership roles in the creative industry, though as influential women from various…
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BBDO is Cannes Asia Pacific Network of the Year
BBDO emerged as the Asia Pacific Network of the Year at the Cannes Lions 2014 International Festival of Creativity, winning…
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Epica launches rebranding
The Epica Awards introduced a new logo and website design this week as part of an extensive rebranding of the…
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Havas Media Group appoints Josh Gallagher as Regional Strategy Director
Havas Media Group has appointed Josh Gallagher as Regional Strategy Director. In his new role, Gallagher will be responsible for…
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Y&R Asia doubles last year’s haul at Cannes Lions 2014
CANNES — Y&R Asia has won a stunning 18 Cannes Lions in 2014, comprising 2 Gold, 1 Cannes Chimera, 7 Silver,…
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Technology, culture and consumer adoption: Learning to read the cultural landscape
This Cannes session starts off in a discussion format hosted by Bloomberg’s Stephanie Ruhle. Inevitably the focus keeps pulling back…
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