Global News
Don’t get left behind—be in the know of all media industry news around the world. adobo Magazine brings you the latest happenings and trends from the exciting world of international advertising. Scrape beyond the surface and uncover the captivating stories that shape the industry. From groundbreaking campaigns to brand updates to industry awards, our curated articles will keep you informed and inspired. We analyze global advertising news so you can process them in bite-sized pieces.
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Getting the most from your week at Cannes
With hundreds of sessions to choose from, it’s important to plan a personalized itinerary to get the most out of…
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‘Dumb Ways to Die’ resurrected in Empire Life insurance campaign
In what critics called a dumb move, McCann Melbourne’s record-breaking ‘Dumb Ways to Die’ campaign for Metro Trains has been…
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Publicis Groupe sells its stake in Royalties to its founders
Publicis Groupe has sold its stake in the agency Royalties. The Groupe, majority shareholder since 2008, accepted to sell its…
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WPP in top 50 World’s Greenest Companies 2014
The Newsweek Green Rankings, one of the world’s foremost assessments of corporate environmental performance, has rated WPP as the 49th…
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Komli Media launches new social ads platform powered by Adquant
MUMBAI – Digital media technology platform Komli Media has entered an exclusive partnership with Adquant, a social advertising company and a Facebook Preferred Marketing…
Read More » Nissan builds crowdsourced pickup truck in ‘Project Titan’ by TBWAChiatDay
TENNESSEE – Starting today, Nissan is asking fans on Facebook to help build the ultimate off-road capable full-size truck for…
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Ogilvy & Mather Shanghai promotes Tom Wan to managing director
SHANGHAI – Ogilvy & Mather Shanghai (“O&M”) has promoted O&M veteran Tom Wan as Managing Director of Global Brand Management…
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I&S BBDO appoints Kaoru Matsui as Senior Executive Director
TOKYO – I&S BBDO Inc., part of BBDO Worldwide and a member of Omnicom Group Inc., has appointed Kaoru Matsui…
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Lowe Lintas Bangalore launches ‘Live for Likes’ campaign for Myntra
MUMBAI – Fashion brand Myntra has unveiled its latest campaign that revolves around the theme – ‘Live for Likes’. The…
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SingTel celebrates dads and the World Cup in campaign by Ogilvy & Mather Singapore
SINGAPORE – SingTel, Asia’s leading communications group, has launched a new TVC, digital and social media campaign by Ogilvy &…
Read More » For most millennials, World Cup trumps Olympics
SINGAPORE – As sports fans across the globe gear up for the 2014 FIFA World Cup, MTV today announced the…
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M&C Saatchi to launch the new Australian CRM LIDA
SYDNEY – M&C Saatchi Group will significantly boost its customer engagement capabilities, particularly in CRM and Loyalty, following its decision…
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Casumo ‘Cab Cam’ CCTV captures bored Oslo passengers in Perfect Fools campaign
A cab in Oslo, Norway, has been fitted out with hidden CCTV cameras, hooked up to facial recognition software, to…
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