Global News
Don’t get left behind—be in the know of all media industry news around the world. adobo Magazine brings you the latest happenings and trends from the exciting world of international advertising. Scrape beyond the surface and uncover the captivating stories that shape the industry. From groundbreaking campaigns to brand updates to industry awards, our curated articles will keep you informed and inspired. We analyze global advertising news so you can process them in bite-sized pieces.
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Lew’LaraTBWA captures soccer magic in new Gatorade campaign
São Paulo – Gatorade and Lew’Lara\TBWA decided to focus all their attention on soccer and to reveal the secrets of…
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Australia tops 2014 AMES shortlist
Australia topped the list of finalists of the 2014 Asian Marketing Effectiveness & Strategy Awards, which has just revealed its…
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Lowe Singapore appoints Erick Rosa as ECD
SINGAPORE – Lowe Singapore has appointed Brazilian Erick Rosa as its new Executive Creative Director. In this role, he will…
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Havas Media Singapore bolsters social media team
SINGAPORE – Havas Media Singapore has expanded its social media team with four new hires, Shiella Christy, Shelby Sarkar, Nicki…
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KLM ‘Flat or Not’ campaign by DDB & Tribal Amsterdam dares people to relax
AMSTERDAM – Do people dare to relax in the middle of a busy airport? To support KLM Royal Dutch Airlines’ new…
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JWT Singapore and AWARE launch wearable tech to protect women against date rape
SINGAPORE – To help women combat harassment and easily alert emergency contacts when they face threats to their personal safety,…
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Standard Chartered Bank wraps building in LED animation
HONG KONG – Standard Chartered Hong Kong have unveiled their new Wealth Management Centre at the Forum in Exchange Square,…
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DDB Group Singapore hires digital and experiential experts
SINGAPORE – DDB Group Singapore has bolstered its creative department with two senior hires. Masaya Ishizaka joins as Creative Director…
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Female solo travel takes the spotlight in Booking.com’s latest TVC by Wieden+Kennedy Amsterdam
AMSTERDAM – As more and more women around the world travel alone, Booking.com empowers the solo female traveler…
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O&M Beijing crafts word-weapons against child abuse
BEIJING – The Center for Psychological Research, Shenyang and Ogilvy & Mather, Beijing (“O&M”) have joined hands to launch a…
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Havas Worldwide Singapore names Andrew Hook ECD
SINGAPORE – Havas Worldwide Singapore, one of the leading integrated marketing communications agencies, welcomes on board industry veteran Andrew Hook…
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Ogilvy Paris wins Agency of the Year at the 18th annual Webby Awards
NEW YORK – Ogilvy Paris has earned the prestigious “Webby Agency of the Year” honor, as The International Academy of…
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Susie Hunt joins FutureBrand as APAC Chairman
SINGAPORE, SYDNEY and LONDON – FutureBrand has appointed Susie Hunt to chair its Asia Pacific operations, with responsibility for its…
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