Global News
Don’t get left behind—be in the know of all media industry news around the world. adobo Magazine brings you the latest happenings and trends from the exciting world of international advertising. Scrape beyond the surface and uncover the captivating stories that shape the industry. From groundbreaking campaigns to brand updates to industry awards, our curated articles will keep you informed and inspired. We analyze global advertising news so you can process them in bite-sized pieces.
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Big Bazaar launches 52 TVCs for new marketing campaign
MUMBAI – March 14, 2014 – Hyper market chain Big Bazaar has announced the launch of its new marketing campaign,…
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JWT Singapore and Givaudan win Grand Prix at 4A’s award show for ‘Smell a Memory’
SINGAPORE – March 14, 2014 – The Singapore 4A’s awarded a Grand Prix for Cause Branding to JWT Singapore and…
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Aussie rules in SXSW Interactive Awards
ASIA PACIFIC – March 14, 2014 – Two Australian entries topped their respective Interactive Awards categories at this year’s South…
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Wunderman Australia appoints Dom Hickey as head of planning
SYDNEY – Wunderman Australia has announced the appointment of Dom Hickey as head of planning. Reporting directly to Andrew Davie,…
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Guardian Australia partners with media agency PHD
SYDNEY – Guardian News & Media (GNM) has announced it has extended its partnership with media and communications agency, PHD,…
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Marina Bay Sands appoints Dentsu Singapore as Media AOR
SINGAPORE – March 14, 2014 – Dentsu Singapore has extended its relationship with Marina Bay Sands, a highly-awarded integrated resort,…
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Millward Brown appoints Nichola Rastrick managing director
SINGAPORE – March 13, 2014 – Millward Brown today announced the appointment of Nichola Rastrick as managing director of Southeast…
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Leo Burnett is no. 2 most awarded Creative Network at AdFest 2014
SINGAPORE – Following Network of the Year Dentsu Inc., Leo Burnett is the second most awarded creative network at AdFest…
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Latest Khaled Hosseini novel turns digital
GLOBAL – After almost a year in the making, Penguin Books is set to unveil The Echo Project, a page-for-page…
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JWT celebrates 150 years with yearlong program
NEW YORK – In celebration of the agency’s 150th anniversary, JWT has announced a yearlong program of innovative events and…
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BBDO and Proximity Malaysia’s ‘KFC Phone Stack’ wins big at ADFEST 2014
KUALA LUMPUR — BBDO and Proximity Malaysia was the most awarded Malaysian advertising agency at the recent ADFEST 2014, one…
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Dentsu ECD Takuma Takasaki is 2013 ‘Creator of the Year’
TOKYO – Dentsu Inc. has announced that Takuma Takasaki, a Dentsu executive creative director, has been named the 2013 Creator…
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Women’s Aid Organization and TBWAKuala Lumpur say #NoExcuseforAbuse
KUALA LUMPUR – #NoExcuseForAbuse is the plea by Women’s Aid Organisation (WAO) to raise awareness on domestic violence in Malaysia.…
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