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People: BBH China Appoints Kelly Pon as its First-Ever Female Chief Creative Officer

Shanghai – BBH China announces the promotion of ECD Kelly Pon, as the first-ever female CCO at BBH China.

A committed BBHer, Kelly joined BBH Singapore in 2002, where she worked on regional businesses, creating memorable campaigns for brands such as Johnnie Walker, Levis, Unilever for Asia-Pacific. Prior to this, she has held creative roles at M&C Saatchi and Ogilvy

Kelly moved to BBH China in 2006 as part of the founding team and has gone from strength to strength contributing to the agency’s growth from a small boutique outfit to being recognised by consultants R3-SCOPEN as ‘The Agency with the highest client satisfaction in China’ a globally unprecedented three times since its launch.


During her time with the agency, Kelly has driven creative work from China to be exported to the global market namely for brands like LG and Sephora and has run multinational accounts ranging from Audi, Google, Sprite to Axe, FedEx, Shangri-La, and Bose.

Christine Ng, CEO of BBH China, said: “Kelly is a multi-talented, multilingual and multi-faceted individual who embodies the best of the BBH values and is one of the blackest of the Black Sheep ever to work for our brand. A married mother of three, Kelly has been a prominent female role model not only to the staff in BBH China but across the BBH offices worldwide. She inspires those around her every day, and I am confident that she will continue to raise the bar in her new role.”

On her appointment, Kelly Pon said: “This dream role wouldn’t have been possible without the inspiring female creatives and leaders in our industry who have paved the way for people like me to step up. I am especially grateful to Arto and Christine for believing in me and letting me contribute to their legacy and for challenging me to push my creative boundaries.” 

Kelly’s award wins and mentions include D&AD, The Effies, One Show, Cannes, Clio, to name a few. Earlier this year she was invited to sit on the jury of Cannes Lions and AdStars.

Partner with adobo Magazine

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