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People: Dynamic Duo Sieg Penaverde and Peter Hibberd to lead Bates CHI & Partners Jakarta, One of Indonesia’s Leading Communications Agencies

Bates CHI & Partners, one of Indonesia’s leading communications agencies, has announced the appointment of Sieg Penaverde to the position of CEO of their flagship ASEAN office based in Jakarta, Indonesia.

Sieg is a proven brand and business builder specializing in making global brands relevant within local and regional context. He has over twenty years of experience formulating business solutions through exceptional mix of creativity, consumer centricity and a transformative outlook to business.  

Talking about this move, Sieg says, “The transformation happening in Indonesia makes it a perfect time for me to be in such a vibrant market.  The consumer journey from search to conversion in today’s marketing landscape presents a wealth of opportunities and challenges to our client’s business. Our task is to help navigate through all these with the integration of data, technology and creativity fuelled by powerful cultural truths. I am thrilled to work with such a diverse and talented team and help realize the next exciting chapter of Bates CHI & Partners


With the last eight years spent in Japan market with regional leadership responsibilities for the Publicis Groupe, Sieg helped realise a significant business transformation for both clients and the agency through the integration of data and creativity within today’s ever-changing marketing landscape. His regional role for Asia gives him insights and familiarity on the Indonesian market.  He has also held leadership positions in the Philippines and Mexico for Leo Burnett and has a proven track record of building diverse, multi-disciplinary, multi-cultural and high performing teams. 

Sieg will partner with Peter Hibberd, Executive Creative Director who joined the agency February this year. After 15 years in Australia and 5 years in Singapore managing Mastercard across the APAC region, Peter brings an internationally awarded career with multiple Cannes Lions and OneShow Pencils to his name. Peter has spearheaded work that not only engages the masses in the most modern and innovative ways, but sells.

Peter said, “I’m excited to continue to grow the reputation Bates has built up over the years in Indonesia. With the support of our cracking team of creatives keen to push the boundaries, it’ll be an incredible adventure for us and for our clients as well.

B. Ramanathan, Group CEO, Ogilvy said, “Sieg and Peter are a great combination! They have both led regional teams for iconic brands, across markets doing transformative, modern work. They are both at the top of their game and their combined dynamism will bring a new dimension to Bates CHI Jakarta.”

Adrian Miller Group CCO, Ogilvy said, “Bates in Indonesia has built its creative reputation having done famous work on big brands. I am sure the collaboration of Peter’s new age-skills and Sieg’s transformative brand of leadership will set new benchmarks for share-worthy, buzzy work that sells.”

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