GLOBAL – NEW YORK, USA, JANUARY 2011 – The International Advertising Association (IAA) has announced the launch of the 3rd annual IAA-Dentsu Global Student Poster Competition, which builds on the “responsibility” thread of its mission. This year’s theme is sustainability. Earlier competitions have focused on climate change, and biodiversity.
The global student poster competition is being launched in support of the United Nations action on sustainable development in the lead up to the Rio 2012 Conference, and is made possible by a donation from Dentsu Inc.
“The brief to the student teams is create a compelling poster that could universally call to action and highlight the issue of sustainability, especially among peer groups. Our intention is that the winning entry or entries could be incorporated into an international pro-bono advertising campaign in support of the 2012 United Nations conference” stated IAA Chairman and World President Alan Rutherford.
“Understanding the issue of sustainability is a great priority” said Mr. Kiyo Akasaka, United Nations Under-Secretary-General for Communications and Public Information. “As the UN prepares for the 2012 Conference on Sustainable Development, it is important to raise awareness around the world. Young people, especially among the student population, are critical to making a difference. They will bring their energy, creativity and passion to this issue – as has been demonstrated with our earlier competitions. We look forward to seeing the creative work and the exciting opportunity of turning this into part of an international communications campaign.”
Tatsuyoshi Takashima, President & CEO of Dentsu Inc., said, “Sustainable development is one of the most urgent challenges facing the world today. As a responsible member of society, Dentsu is pleased to be part of this initiative. We look forward to seeing exciting, innovative ideas from the younger generation around the world.”
More information about the United Nation’s work on sustainable development can be found at www.un.org/esa/dsd.
Entries are invited from students studying advertising and marketing communications and design course. Application forms and submission procedures will be available on www.iaaglobal.org. The brief is already available under the “News” heading.
The competition will have a global jury of judges who will complete the judging in June 2011. The award ceremony will be held at the United Nations during summer 2011.
