Global NewsPress Release

People: GREYnJ United Introduces New COO-CEO Duo, Thipayachand Hasdin and Kanaporn Hutcheson

BANGKOK, THAILAND – GREY today announced leadership news for GREYnJ United (Bangkok): Thipayachand Hasdin has joined as Chief Operating Officer (COO) and Kanaporn Hutcheson, Managing Director (MD), has been promoted to Chief Executive Officer (CEO).

With over 25 years of marketing experience, Hutcheson is a highly respected name in the advertising industry, one that is synonymous with commercial as well as creative excellence. She has played an integral role in adding numerous clients to
GREYnJ’s roster including; Kasikornbank, Samsung, Tesco Lotus, Ananda development, Sabina and Maungthai Insurance, to name just a few. In addition, GREYnJ’s famously effective campaigns have led to a slew of wins at international and regional award shows such as; Cannes Lions, The One Show, D&AD, Spikes Asia, and others.

Hasdin, who joins as COO, will work closely with Hutcheson to leverage on GREYnJ’s best-in-class digital, data and creative strengths in line with its vision of a smartly integrated network offering.


Hasdin brings nearly two decades of experience in advertising and client management. She joins from BBDO Bangkok where she most recently held the role of MD, driving the business, strategy and creative direction for the agency.

Previously as Chief Client Officer, she was instrumental in leading their growth and expansion in Thailand, Cambodia and Myanmar. Before BBDO Bangkok, Hasdin was General Manager at Alpha245 (The Leo Burnett Group Thailand), and in her four years, she successfully managed to double the size of the business.

Hasdin has extensive experience covering a broad portfolio of multinational and local clients including; Coca-Cola, Singha Beer, Diageo, Unilever, Tesco and True, to name a few.

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