Publicis Singapore announced that Jennie Morris has been appointed Chief Creative Officer, effective immediately. This newly created position is in line with the agency’s investment to bolster its strategic bench following a raft of new business wins this year. Morris will oversee all accounts out of the Publicis Singapore office.
Day-to-day, she will partner with Joanne Theseira, MD of Publicis Singapore. She will work closely with the creative leaders across Publicis Groupe to strengthen the agency’s creative culture and deliver more effective world-class solutions for clients.
She brings deep expertise across a wide range of industries; such as tourism – having worked on Qantas, British Airways, Emirates, Scoot, Singapore Airlines and numerous tourism boards; telcos – Optus and Telstra; automotive – Toyota, Lexus, Mercedes Benz and BMW; and FMCG, where she created work to connect with millions of consumers across Asia for brands like Mead Johnson, P&G, Pepsi and Mars. Her work has been recognized at Cannes, D&AD, One Show, NY Festivals, Clio, Dubai Lynx, and Spikes Asia.
In 2007 Jennie made a mark in the industry’s history by taking the title of the first female Executive Creative Director in the UAE. There, she led the Emirates Airlines business as the Global Creative Lead during the much lauded and awarded “Fly Emirates. Keep Discovering” campaign years.
Singapore has been home for Jennie and her family for the past nine years – seven of which she spent at Publicis Groupe. Her diverse experience working with brands including Saatchi & Saatchi and Sapient have helped her to become a true hybrid creative. She is passionate about telling meaningful brand stories via new technologies and data led dynamic creativity.
“Being creative is all about problem solving. Her work shows brilliance in finding simple answers to complex business challenges. She will be instrumental, together with Joanne, who has been driving business growth, in bringing the agency’s creative offering to the next level,” said Lou Dela Pena, CEO of Publicis Communications Singapore.
“With such impressive growth, it’s an exciting time to join the Publicis Singapore team and I very much look forward to working closely with Ajay to build an agency environment where our brightest creative talent can thrive,” said Jennie Morris.
“Our ambition is to assemble the best creative talent possible under one roof. Jennie not only has one of the sharpest minds in the business, but the one crucial trait that most inspires creative achievement. She leads by example,” said Ajay Vikram, Chief Creative Officer, Global Clients, Publicis.