ASIA-PACIFIC – HONG KONG/GUANGZHOU, AUGUST 13, 2012: DDB Group hires Diane Espley as head of planning for Hong Kong & Guangzhou offices replacing Andrew Ho who left the agncy for a position at Clear Ideas.
Espley began her planning career at Abbott Mead Vickers, London. Her last post in London was as Y&R’s European planning director on Kraft Jacobs Suchard and Danone. She moved to Asia with Bates and has spent most of the last 10 years in Asia as an independent marketing consultant for brands in Greater China.
She has worked on many blue chip clients including General Motors, Procter & Gamble, Mars, Land Rover, Ford, Roche Nicholas, The Economist and Northern Telecom (Nortel) across many borders.
Simone Tam, President of DDB Group Hong Kong & Guangzhou said, “DDB has always had a strong planning culture, which is instrumental to the success of the agency. Planning, put simply, drives great work. Diane’s proven track record places her in good stead to take DDB Group’s strategic leadership to new heights.”
Diane added, “DDB is a terrific agency that produces outstanding creative work for a broad range of clients. Simone and Jeffry Gamble have a great team in place that regularly produces effective, award winning work. The opportunity to join such a strong team is very rare indeed. It’s exciting and I am looking forward to a fresh challenge.”
Espley’s appointment is effective August 1.
