ASIA-PACIFIC – SINGAPORE, AUGUST 23, 2012: Digital media planning solutions provider Effective Measure (EM) and Maxus, Asia Pacific’s fastest growing communications services group, has secured a regional partnership to implement EM’s highly targeted online strategic solutions following a joint R&D effort.
Under the agreement, Maxus will be deploying EM’s freshly launched Campaign Measurement and Impact Research Studies for their portfolio of clients, signing on to utilise the EM Enable product.
EM’s intuitive audience measurement platforms measure the performance and impact of all campaigns producing deep demographic data and social insights.
“Brand advertisement in digital has always been tainted by a question of effectiveness. Rightfully what’s in question is not digital metrics, but more traditional brand metrics that Marketers are accustomed to. In simple terms, Effective Measure, is helping us answer the question ‘Did my digital brand campaign work?’” said Maxus Head of Digital Asia Pacific Nico Abbruzzese.
EM’s Campaign Measurement feature allows agencies to optimize and enhance client campaigns, as they are running, based on a comprehensive analysis of rich demographic data and sentiment, while Campaign Impact offers a sophisticated evaluation tool that amplifies the agency’s and their client’s abilities to evaluate the messaging, creative and environment of their online campaigns.
“With EM, we’re able to couple audiences exposed to our messages with simple response mechanisms and understand the net Brand effect of our presence. It is a capability that is increasingly valuable for our clients and at the core of our accountable offering. We are delighted to be able to offer this across Asia Pacific with an emerging market leader, like Effective Measure,” Abbruzzese added.
Enable, EM’s media planning dashboard, accredited by international online auditors, ABC (Audit Bureau of Circulation), provides Maxus with over 200 demographic and psychographic reference points.
“Since introducing Campaign Measurement and Campaign Impact as features on Enable in June, we are already seeing pent up demand for these solutions in the Asia Pacific market. The increasing complexity and flow of data has created a demand across the media sector for accessible, clearly articulated campaign analysis,” said Effective Measure Regional MD – SE Asia, Dinesh Arasaratnam.
EM’s analytic tools provide deep and transparent data on highly targeted audience segments that can be used for maximum ROI for marketers.
“Our global experience in emerging markets coupled with our deep-rooted measurement expertise means that our evolving solutions can yield some very beneficial outcomes for forward thinking agencies and their clients,” said Effective Measure Founder and Senior VP of Market Development, James Robertson.
