The second wave of Spikes Asia shortlists composed of the Digital, Digital Craft, and Mobile categories yielded three shortlisted entries from Philippine agencies. TBWA\Santiago Mangada Puno, Leo Burnett Group Manila, and Ogilvy & Mather Philippines all garnered one shortlist nod each under the Digital category.
TBWA\Santiago Mangada Puno’s “Snapchat Bug” for Smart Communications and Leo Burnett Group Manila’s “The Boy Who Loves to Study” campaign for McDonald’s Philippines each notched a place under the Social Video sub-category. Meanwhile, Ogilvy & Mather Philippines gained a shortlist nod for “Search for the Goblin’s Bride” for KFC under the Real-Time Response category.
The Digital category fielded 86 shortlist entries with Australia tallying 28 places, Japan with 21, China with nine, Singapore with eight, Pakistan and India with four each, the Philippines with three, The Netherlands, Thailand, and Chinese Taipei with two each, and New Zealand, South Korea, and Hong Kong with one each.
The Digital Craft category further yielded 31 shortlist entries. Japanese agencies gained the most number of nods at 31 shortlisted entries, while Australia notched eight. The Netherlands brought in four places, China with three, and South Korea with one.
Under the Mobile category, Japanese agencies led the group with 11 shortlisted entries, Australia with eight, the Netherlands, South Korea, China, and Malaysia with three each, Singapore with two, and New Zealand, Thailand, Hong Kong, Indonesia, and India tallied one each.
The Spikes Asia Awards ceremony will be held on September 29 at the MasterCard Theatre, Marina Bay Sands, Singapore.