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Spikes Asia ramps up programme and speaker roster

Spikes Asia has gathered even bigger advertising names to its line-up of speakers next week at the Suntec Convention Center in Singapore. From the CEO of this year’s Cannes Lions Agency of the Year awardee to the creative and executive heads of the biggest advertising agencies in the Asia-Pacific region, the additions to the festival line-up is jam-packed with inspiring, educational, and entertaining content. 

There are six tracks for this year’s festival: Masters of Creativity, In-Focus, Market Focus, Innovation, Tangrams Effectiveness @ Spikes, and the Makers Programme. 

Here are our newest picks to look out for this year. 


The Masters of Creativity Programme

Build Ideas Not Ads

Danny Searle
Chief Creative Officer

Do Advertising and Mixed Martial Arts Have Anything in Common?
Grey Group AMEA
3:15PM-4:00PM, Wednesday, September 27

Angela Lee
Mixed Martial Arts (MMA) Atomweight Champion
Evolve MMA

Nirvik Singh
Chairman & CEO, Grey Group Asia Pacific, Middle East & Africa
Grey Group AMEA

Is the Global Creative Idea Dead? Long Live Cultural Creativity
McCann Worldgroup
2PM-2:30PM, Thursday, September 28

Pat Baron
National CCO
McCann Worldgroup Australia

Heok Seong Ng
McCann Worldgroup Malaysia

Reimagining How Technology Fuels Creativity
4PM-4:30PM, Thursday, September 28

Ross Jauncey
Creative Development Lead

Nick Garrett
BBDO Clemenger Melbourne

Is that Digital? 
President’s Address: Digital, Mobile & Digital Craft Jury President
10:30AM-11:00AM, Friday, September 29

Yasuharu Sasaki 
Executive Creative Director and Head of Digital Creative
Dentsu, Inc. 

Machine Learning: Moving Beyond Buzzwords to Applied Creativity
3:00PM-3:30PM, Friday, September 29

Miguel de Andrés-Clavera
Head of Creative Technology APAC

In-Focus Programme

Brand Momentum in the Age of the Algorithm
10:45AM-11:30AM, Wednesday, September 27

Raj Gupta
Chief Strategy Officer
MEC Asia Pacific

Experiential Tech Will Lead the Way for Compelling Brand Experiences
4:00PM-4:45PM, Wednesday, September 27

Stan Lim
Regional Creative Director
Isobar Singapore

Yong Hock Chye
Innovation Director
Isobar Singapore

Cracking the Code on Unconscious Gender Bias
Dentsu Aegis Network
11:45AM-12:30PM, Thursday, September 28

Sean O’Brien
MKTG and Posterscope APAC

Joanna Catalano
CEO & President
iProspect APAC & Female Founders Singapore

Zoe Kinias
Associate Professor of Organisational Behaviour

Creativity Matters – For Business For Change, For Good
Spikes Asia
4:45PM-5:30PM, Thursday, September 28

Terry Savage
Cannes Lions

You Spin Me ‘Round – Oreo’s Climb Up the eCommerce Charts
Mondelez International
10:00-10:45AM, Friday, September 29

Bryan Rakowski
Marketing Director, Biscuits Equity – AMEA Mondelez International

Yi-Chung Tay
CEO & Founder 
VML China

Catch the (Asian) Millennials!
Hakuhodo Inc. 
2:15PM-3:00PM, Friday, September 29

Goro Hokari
Managing Director
Hakuhodo Institute of Life and Living ASEAN

Kota Takaichi
Head of Strategy & Digital
Hakuhodo Malaysia

Ampa Theerapatsakul Strategic Planning Director
Hakuhodo Bangkok

Yusuke Miyabe
Regional Strategic Planning Director
Hakuhodo Institute of Life and Living ASEAN

F.E. Devi  Attamimi
Executive Director of Strategy
Hakuhodo Network Indonesia

Innovation Programme

Shhh A.I. is listening!
Uncanny Valley – Music + Sound + Tech
10:30AM-11:15AM, Wednesday, September 27

Charlton Hill
Head of Music & Innovation
Uncanny Valley

Justin Shave
Head Composer & Sonic Technologist
Uncanny Valley

VR Contents: The Next Step to an Ultimate Sensorial Experience
Cheil Worldwide
2:30PM-3:15PM, Thursday, September 28

Eun Young Koh
Director, Team Lead of Retail Experience Team 2
Cheil Worldwide

In Conversation with the Innovation President: From Corporate to Start-up
President’s Masterclass
2:30PM-3:00PM, Friday, September 29

Bessie Lee
Founder and CEO

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