This year, the country’s best communicators come together to “The Boardroom: Ignite, Collide, and Unite”. The 2017 Public Relations Congress hosted by the Public Relations Society of the Philippines (PRSP) will be held from September 28 to 29 at Shangri-La The Fort, BGC, Taguig.
The 2017 PR Congress is built around three pillars to reinvigorate the role of public relations: Ignite, Collide, and Unite. Through this year’s forum, PRSP aims to Ignite the role of communicators in strengthening and protecting brands; Collide different perspectives to establish the importance of research, benchmarking and next practice sharing; and Unite a community of leaders and value-creators to foster synergy, harmony, and innovation.
The PR Congress further boasts four plenary sessions and ten learning modules across two days facilitated by more than 50 industry leaders. Keynote speaker Charles Lankester, EVP for Global Reputation & Risk Management Practice, Ruder Finn Asia will be joined by a powerhouse group of communicators including Howie Severino of GMA Network, Tina Arceo-Dumlao of the Philippine Daily Inquirer, Ramon Isberto of SMART Communications, Randy Estrellado of Maynilad, Adi Timbal-Hernandez of McDonald’s, Francis Flores of Jollibee, Joe Zaldarriaga of Meralco, Carlo Ople of PLDT, Gina Eala of CEMEX, Niña Terol of McCann Philippines, PCOO Sec. Martin Andanar, Bro. Admin Luistro of De La Salle University, and Elaine Uy of ABS-CBN Corporation among others.
The programme schedule is divided as follows:
September 28, Morning – Opening, Plenary 1: The Boardroom
Module 1: Guest of Honor & Keynote Talk
Module 2: commYOUnicate: Leadership & The Power of Communication
September 28, Afternoon – Plenary 2: Ignite
Module 3: The GURU and The MILLENIAL: Learning is a DYNAMIC Process
Module 4: Facets of Public Relations: Revisiting the ESSENTIALS
September 29, Morning – Plenary 3: Collide
Module 5: FROM CRISIS TO OPPORTUNITY: Case Studies & Best Practices
Module 6: Love-Hate Essay: Nurturing Agency & Client Relationships
Module 7: GO LEGIT or CALL THE TROLL: Authenticity in this DATA driven WORLD
September 29, Afternoon – Plenary 4: Unite
Module 8: Prism: PR in Different Facets
Module 9: GLOCAL: Global PR Technology & Tools to Develop the Local Arena
Module 10: We are the BOARDROOM
The PR Congress is an annual gathering of PR professionals. Yet, this year, the Congress welcomes other sectors and stakeholders such as marketing, human resources, government institutions, micro small and medium enterprises (MSMEs) and non-governmental organizations (NGOs).
To register and learn more about the 2017 PR Congress, visit https://theboardroom2017.com/
