ASIA-PACIFIC – BEIJING, CHINA, May 2011 – The world’s largest watchmaker, CITIZEN Watch Company, has appointed TBWA\Beijing to lead integrated strategic communications and creative campaigns in China.
“CITIZEN was enthusiastic to see how we work and how TBWA could bring a fresh approach to the brand in China,” said Danny Chan, TBWA\Beijing’s recently appointed executive creative director. “This well-established CITIZEN brand already has a strong presence in China, but has the opportunity to stand out and carve a new position that really appeals to its audience.”
TBWA\Beijing will bring Disruption and Media Arts to the CITIZEN brand to offer some new perspectives on the brand’s positioning and behavior, and this will form the strategy behind CITIZEN’s future campaigns.
“We believe TBWA\Beijing will be our trust worthy partner with original methods and creative thinking, which help to grow the CITIZEN brand in China,” said a spokesperson from CITIZEN Watch, China.
The CITIZEN brand marks another large win for TBWA\Greater China in 2011. The agency recently won new business from Hisense, China’s largest television brand.
