Before we witness more creative action in 2019, adobo magazine looks back at the campaigns that rocked 2018. Agencies around the world proved yet again their creative firepower, winning accolades in different award-giving bodies.


Here are the masterpieces that caused innovation and disruption in the industry and won Grand Prix awards in Cannes Lions, D&AD, Clio Awards, New York Festivals, The One Show, London International Awards, Spikes Asia, AdFest, and Ad Stars:


1. Palau Pledge


Agency: Host/Havas

Client: Palau Legacy Project

3 Cannes Lions, 1 D&AD pencil, 2 Clio, 2 LIA, 5 Spikes, 2 Ad Stars



2. It’s a Tide Ad

Agency: Saatchi & Saatchi/New York

Client: Procter & Gamble – Tide

1 Cannes, 1 D&AD, One Show Best of Discipline, 2 New York



3. Fearless Girl

Agency: McCann/New York

Client: State Street Global Advisors

1 D&AD, One Show Best of Show, New York Festival Best of Show




4. Pedigree Selfie Stix

Agency: Colenso BBDO / Auckland

Client: Mars

One Show Best of Discipline, 1 Spikes, 1 AdFest, 1 AdStars




5. Trash Isles


Agency: LadBible and AMVBBDO

Client: The Plastic Oceans Foundation 

2 Cannes, One Show Best of Discipline




6. “The Talk”


Agency: BBDO New York

Client: P&G / My Black is Beautiful

2 Cannes, 1 LIA




7. Corazon: Give your heart


Agency: JohnXHannes

Client: Montefiore Medical Center

1 Cannes, 2 One Show



8. JFK Unsilenced


Agency: Rothco

Client: The Times/News Uk And Ireland

1 Cannes, 1 Clio




9. Project Revoice

Agency: BWM Dentsu Sydney

Client: ALS Association 

1 Cannes, 1 Clio



10. Nothing Beats a Londoner

Agency: Wieden+Kennedy, London

Client: Nike

1 Cannes, 1 LIA