ASIA-PACIFIC – MAY 2011 – Asia received three Gold, 16 Silver and 12 Bronze World Medals in this year’s New York Festivals International Advertising Awards announced last May 5 (May 6 Manila time) in New York City.
Japan leads the Asian medal tally with two very strong campaigns from competing brands Nike and adidas. "Nike iD. Generator Harajuku" by Beacon Communications k.k. received two Golds and three Silvers, while "adidas SKYCOMIC" by TBWAHakuhodo won two Silvers and three Bronzes.
Y&R Singapore scored Asia’s third Gold, with its Mint Museum of Toys campaign, which also won two Silvers and two Bronzes.
Eight Asian countries split the Silvers. China and Hong Kong are even with two Silvers and a Bronze each. All of China’s medals were for DDB China Group’s Green Pedestrian Crossing for the China Environmental Protection Agency. Leo Burnett took Hong Kong’s two Silvers for IKEA "Trailer" and "Organic Poo" campaign for Organic Town; McCann Worldgroup received the Bronze for "Future Daily on April Fool" for Metro Daily.
Malaysia has a Silver from Dentsu Young & Rubicam’s "Tin Mining/New Culture/Mother of Pearl" campaign for Penang Global Tourism, and two Bronzes for the New Straits Times "Perspectives" campaign by McCann Erickson, both print campaigns.
Daehong Communications’ "What % of your love is lacking?" for Lotte Chilsung received a Silver and a Bronze for South Korea, which 601bisang added a Bronze to for its self-promotion "Year of the Smart Rabbit 2011".
Indonesia and Thailand have a Silver, with Y&R Jakarta’s "Long winding stories" in Print for LG Electronics and Euro RSCG Bangkok’s "Nature" print ad for Reckitt Benckiser.
India and the Philippines have a Bronze World Medal each, to Nirvana Films for Kerala Tourism’s "Your Moment is Waiting" spot and for Leo Burnett Manila’s "Sea Creatures" print campaign for WWF, respectively.
The Executive Jury awarded a total of 37 Gold, 134 Silver, and 249 Bronze World Medals in this year’s competition. BBDO was awarded Network of the Year; Leo Burnett Sydney was named Agency of the Year.
The NYF Lifetime Achievement Award was presented to ad legend Keith Reinhard, Chairman Emeritus of DDB Worldwide. The NYF Living Legend Awards were presented to director Bob Giraldi and to commercial film editor Bob Carr.
No Grand Award winners were awarded this year. The prestigious World’s Best Idea was awarded to Wieden + Kennedy Amsterdam’s “Write the Future” for Nike.
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