Campaign Spotlight

Campaign Spotlight: Nothing to wear this Lunar New Year? TBWA\Singapore have got you covered

SINGAPORE – Introducing the DIY CNY accessory. If you’re not in the mood to get a festive outfit just for Chinese New Year, TBWA\ Singapore have got you covered.

Introducing a DIY CNY limited-edition accessory range that will jazz up any old outfit. The range includes specially made detachable CNY accessories that you can attach to your clothes.

A slip – on collar that gives any t-shirt a mandarin twist, a practical pocket that is easily attached with fuss-free magnets, and ‘illusion’ knots that add that chinoiserie detail to any shirt or sleeve.

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And we haven’t forgotten your beloved pets. Our classic brocade mandarin collar will do just fine around your canine’s neck, ensuring everyone in the household is Instagram-worthy.

All packaged up in a classic CNY cookie jar. #DIYCNY is available for sale in Singapore at www.diycny.com

Partner with adobo Magazine

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