APAC NewsInsight

Insight: Ogilvy, DDB, and Wunderman Thompson maintain top spots in R3 Worldwide’s June creative APAC rankings

MANILA, PHILIPPINES – Global consultancy R3 Worldwide has just revealed the June 2022 new business league rankings for the Asia Pacific region, with consistent performances from last month’s report.

Creative agencies

Most of the 20 agencies that made it to this month’s list have retained their spots from previous rankings, with impressive leaps from It’s Friday and Leo Burnett, which were both not included in last month’s new business league. As for the top performing creative agencies in June, the top three spots were once again filled up by Ogilvy, DDB, and Wunderman Thompson – with DDB and Wunderman Thompson switching positions from last month’s ranking.

Sponsor

Ogilvy raked the biggest accounts this month, with recent wins including Aureus Academy Singapore, China
Energy Engineering Corp China, and Dongpeng Group China, to name a few. DDB was also awarded several big accounts, including DOH Philippines Project, and the Bangchak Corporation (Energy) Thailand Project. Wunderman Thompson, meanwhile, won the following new accounts: Msc Pfizer India, The Macallan,
Famous Grouse Global CRM, and Monster.com India.

Rank
Agency
Recent wins
Estimated YTD Win Revenue (USD $ M)
1
Ogilvy
Aureus Academy Singapore, China Energy Engineering Corp China, Dongpeng Group China
52.4
2
DDB
DOH Philippine Project, Bangchak Corporation (Energy) Thailand Project
34.2
3
Wunderman Thompson
Msc Pfizer India, The Macallan, Famous Grouse Global CRM, Monster.com India
29.4
4
VMLY&R
Thai Oil Thailand Project, Baby Love Thailand Project, Acne Squad India Project
26.5
5
Dentsu
Watson’s Personal Care Stores Taiwan, Honda Vietnam Co., Ltd. Vietnam Project, Chowking Food Corp. Philippines
20.4
6
Havas Worldwide
Bosch India Project, Oplus Mobitech India Project, SEB India Project
17.3
7
M&C Saatchi Group
Jimmy Brings Australia Project, AUIB Iraq
14.8
8
McCann Worldgroup
Jack Wolfskin China Project, Ajio Retail India, Dyson China Project
13.2
9
BBH
Moonton Technology Co. Ltd. China Project
9.8
10
R/GA
GM (Luxury Division) China, McDonald’s Australia
7.4
11
BBDO
Tourism Thai Social Campaign Thailand Project, Dito Philippines, Pepsi CNY Campaign China Project
8.9
12
Isobar
PepsiCo, Inc., FWD Group Singapore Project, Taiwan Shiseido
6.1
13
Grey Group
Scentre Group Australia, PlanPay Australia, The Field Australia
4.6
14
Wondrlab
Sky Gate Hospitality India, Emami Ltd India, Mediatek Inc India Project
4.3
15
It’s Friday
Domino’s Australia, Colonial First State Australia
3.7
16
Mullenlowe Group
Aleve Global, BuyersBuyers Australia, Austrade Global
3.5
17
Cummins & Partners
Godfreys Australia, Saporro Australia, Adore Beauty Australia
2.8
18
Apparent
Brickfit Australia, Enablo Australia, Nurio.io Australia Digital
2.1
19
One Green Bean
J&J hair and skin care brands Australia “content”
2.0
20
Leo Burnett
FrieslandCampina Malaysia, LazyPay India
2.1

Media agencies

Media agencies, on the other hand, have been very active in moving up and down the rankings for this month’s R3 Worldwide New Business list. The top three media agencies are Mindshare, Zenith, and PHD, with their respective big wins. Mindshare, which moved from the second spot last month to number one in June, was awarded the media mandate for Master Kong China, Heineken China Planning, and Dah Sing Bank Hong Kong. Zenith, which moved down a spot from number one in May, recently secured the media accounts for Berli Jucker Public Company Thailand Project, Homelane India, and Huawei China Project. Lastly, ranking number three from the fourth spot last month is PHD, which was awarded the following accounts: Vitasoy China, Indosat Indonesia, and Didi China.

Rank
Agency
Recent wins
Estimated YTD Win Revenue (USD $ M)
1
Mindshare
Master Kong China, Heineken China Planning, Dah Sing Bank Hong Kong
52.9
2
Zenith
Berli Jucker Public Company Thailand Project, Homelane India, Huawei China Project
29.5
3
PHD
Vitasoy China, Indosat Indonesia, Didi China
16.6
4
Wavemaker
Under Armour (ecommerce) China, TMBThanachart Bank Thailand, Jenius Bank, BTPN Indonesia
23.1
5
Havas Media
Fiji Airways Australia, New Zealand, China, Japan and the U.S., LKK China
10.0
6
OMD
Unilab Philippines, Digiads Indonesia
10.5
7
Dentsu X
Tata 1MG Technologies Pvt Ltd India, Bosch Limited India
7.6
8
Initiative
ITC Limited India, ESPRIT China, Hong Kong, Taiwan, Korea, Singapore, Philippines
5.4
9
iProspect
Lenovo Indonesia Indonesia, PT Nipsea Paint and Chemicals Indonesia
5.7
10
MediaCom
Organon China, KSA Ministry of Culture SaudiArabia
9.7
11
Dentsu
Lenovo Global
5.0
12
Carat
Procter & Gamble Trading (Thailand), Lenovo (KR) Limited Korea
6.7
13
Ryvalmedia
ergoPouch Australia, Manniax Australia, Cardiotech Australia
3.2
14
Universal McCann
Wealth Navi Japan, tourism promotions board Philippines Project
2.5
15
Resolution Digital
Suncorp Australia, TNA Solutions Australia Project
2.4
16
Performics
Mondelez International India, Lenskart India
2.3
17
IPG Team Dynamic
BMW, Mini ANZ AP ZA ME
2.0
18
Omnicom Media Group 
Unilab Philippines
1.5
19
Mediahub
Arla Foods Australia, AHI Carrier Australia
1.2
20
Logicserve Digital
Goel India, Skinq India, Google India
0.8

For more information, visit R3 Worldwide’s website.

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