MUMBAI, INDIA — Social Beat’s Market Research & Consumer Insights division has launched its latest industry report on the Ed-tech sector. The report is useful for brands and marketers in the ed-tech space as it details the journey of a typical consumer before and after taking an online course. It also sheds light upon the challenges of communicating with the target audience through multiple touchpoints on digital and lists down solutions that can help brands & marketers in this industry. The report summarizes the findings from a primary research survey conducted pan India with a focus on the following segments under Ed-Tech: K-12 Online Certification, Skill development Entrance exams.
Sharanya Venugopal and Lalitha Shukla who head the Market Research & Consumer Insights team at Social Beat shared, “There are 4000+ Ed-tech brands in India, and every second, there is a new idea brewing in someone’s mind to take online learning to the next level. Brands in this space need to ensure that they are present and proactive at all the touchpoints of a potential student’s journey. They not only need to account for proactive communication but also need to constantly innovate to bridge the gap between education and online learning. We wanted to understand the in-depth behaviour of a typical ed-tech consumer and map the journey out for brands to reach out to them with the right message at the right time.”
Vikas Chawla, Co-Founder, Social Beat, added, “At Social Beat, we work with some of the new age ed-tech brands and we realized that with over 30,000 Crores being invested in this industry, it has an opportunity for exponential growth. This exercise helped us gain deeper insights and we wanted to share those insights with budding ed-tech brands & marketers in this space.”