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APAC retailers double down on customer loyalty amid economic uncertainty
MANILA, PHILIPPINES – Amid economic headwinds and evolving consumer expectations, four in five retailers across the Asia Pacific (APAC) region…
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Filipino creators transform podcasting as Spotify becomes more visual and interactive
MANILA, PHILIPPINES – The Philippine podcasting scene is undergoing a seismic shift as creators lean into the power of video…
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The new age of search: Why social and video platforms are redefining discovery and purchase
LONDON, UK – Search advertising is no longer confined to traditional engines. A new wave of digital behavior, driven by…
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Compensatory wellness: The new normal for Taiwan’s health conscious consumers
TAIPEI, TAIWAN – In an age where indulgence and self-care coexist, a striking cultural shift is redefining what it means…
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Ad fatigue accelerates in Southeast Asia: Why brands must rethink repetitive advertising in a fragmented media landscape
SINGAPORE – As media consumption across Southeast Asia continues to fragment, a new regional study reveals a pressing concern for…
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Beyond the Algorithm: Ogilvy Creator Camp redefines influence, social commerce, and the business of connection
MANILA, PHILIPPINES – At the close of Ogilvy Philippines’ Creator Camp—a full-day learning lab designed to equip content creators with the…
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Southeast Asia emerges as TikTok’s largest advertising audience in 2025
SINGAPORE – Southeast Asia now commands the largest share of TikTok’s global advertising audience, according to the latest Digital 2025: July…
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AI boom brings surge in generative AI usage and security risks in Asia Pacific and The Philippines
MANILA, PHILIPPINES – Palo Alto Networks, the global leader in AI driven cybersecurity has released its State of Generative AI 2025 report,…
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McDonald’s PH Managing Director Margot Torres on judging Cannes Lions Creative Strategy category: strategy, impact, and creative excellence
CANNES, FRANCE – McDonald’s Philippines Managing Director Margot Torres had the privilege of serving on the Cannes Lions Creative Strategy…
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DoubleVerify’s Global Insights Report: 1 in 2 consumers in PH would drop brands with ads next to harmful content
MANILA, PHILIPPINES — DoubleVerify (“DV”), the leading software platform to verify media quality, optimize ad performance, and prove campaign outcomes,…
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Consumers act with intention amidst uncertainty: WARC unveils 2025 Global Consumer Trends
LONDON, UK – In a time of persistent economic challenges and evolving consumer behaviors, WARC has unveiled its 2025 Global Consumer…
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Reddit’s advertising surge signals new era for community driven media
LONDON, UK – Since its public debut in 2024, Reddit has rapidly emerged as one of the most dynamic platforms…
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Affiliate marketing takes center stage in Southeast Asia’s influencer led e-commerce boom, according to impact.com and Cube joint study
SINGAPORE – Affiliate marketing is no longer a supporting player in Southeast Asia’s e-commerce evolution, it has become a central…
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