Insight & Intelligence
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Realize boosts advertiser performance, exceeding goals by 30%
SINGAPORE – Taboola (Nasdaq: TBLA), a global leader in delivering performance at scale for advertisers, today announced continued adoption for…
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Human-centric influencer marketing pays off for Saku Agency
LONDON, UK – Anda Vlasaku’s owner-led agency Saku addresses changing needs in influencer marketing through a winning formula of establishing…
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AI powered shoppers redefine retail expectations, VML study finds
SINGAPORE — VML has released its ninth annual Future Shopper report, a sweeping global study that underscores a widening gap between consumer expectations…
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Gain Theory recognized in IAB Australia’s 2025 Market Mix Modelling Landscape Report
SYDNEY, AUSTRALIA – Gain Theory, the global marketing effectiveness and foresight consultancy, has been recognized as a featured vendor in the…
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Human Ingenuity Meets AI: Dentsu Creative’s 2025 CMO Report
WORLDWIDE – Dentsu Creative has released its 2025 Global CMO Report, Agents of Reinvention: Marketing at the Intersection of AI and…
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Luxury with a Local Accent: How Southeast Asia is reclaiming luxury
SOUTHEAST ASIA – Luxury in Southeast Asia is changing. Once defined by European prestige, it is now being reshaped by…
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Bridging the empathy gap: Why insight outperforms intuition in marketing
In today’s fractured marketing landscape, intuition alone is no longer enough. A new report from Effie and Ipsos Creative Excellence…
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Gerety Awards 2025: Jurors give a sneak peek into what it’s like in the jury room, and how they chose this year’s winners
MANILA, PHILIPPINES – This year’s Gerety Awards has finally come to a close, with a record participation of 270 judges…
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ADMA releases landmark report on AI in marketing as part of its mission to lead on responsible AI adoption in business
SYDNEY, AUSTRALIA – The Association for Data-Driven Marketing and Advertising (ADMA) has released AI, Talent & Trust: A New Blueprint…
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Initiative Philippines sparks AI revolution for clients
MANILA, PHILIPPINES – As an agency brave enough to address the elephant in the room, Initiative Philippines recently hosted a…
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When visibility becomes survival: Intersex Philippines launches national advocacy
MANILA, PHILIPPINES – On a humid August afternoon inside The Astbury Club in Makati, a quiet revolution began. The walls…
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Dentsu India unveils ‘Roaring Bengal’ Report as strategic keystone in its bharat vision
INDIA – Dentsu India, in strategic collaboration with The Bengal Chamber of Commerce & Industry (BCC&I), has unveiled the inaugural “Roaring…
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Value driven sophistication: The rise of Programmatic Digital Out-of-Home (pDOOH) in China
LONDON, UK – As China’s digital advertising ecosystem continues to evolve, programmatic digital out-of-home (pDOOH) advertising has emerged as a…
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