Insight
The media industry involves keeping watch of today’s ever-evolving consumer behaviors, emerging technologies, and innovative campaigns. Stay updated on the changes with the latest marketing insight reports, and keep up with consumer trends, advertising reports, and expert tips on adobo Magazine’s Insight archive.
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Mapping the Martech Pulse: Dentsu India unveils a bold vision for the future of marketing
MUMBAI, INDIA — Dentsu India is redefining the Martech conversation with the launch of its latest industry report, Martech Landscape…
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A tale of two paychecks – foundit survey unpacks salary sentiments in The Philippines
MANILA, PHILIPPINES — A recent salary survey by foundit, a leading jobs and talent platform, uncovers a stark divide in…
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UnionBank Elite ushers in the Year of the Snake with Next in Wealth, a luxurious fusion of financial foresight and festive celebration
MANILA, PHILIPPINES — UnionBank Elite, the premier wealth management arm of UnionBank of the Philippines, marked the start of 2025…
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WARC Rankings 2025: Media 100 announced – the most awarded campaigns and companies for media
LONDON, UK – The WARC Media 100, the ultimate independent global benchmark of the world’s most awarded campaigns and companies for…
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AI as a creative catalyst: Samsung study reveals Filipinos embracing tech driven possibilities
MANILA, PHILIPPINES — A recent consumer and market insights study by Samsung Electronics reveals that a majority of Filipinos believe…
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Southeast Asia’s e-commerce to reach new heights, driven by digital payments & cross-border commerce growth
SINGAPORE – The latest InfoBrief by market intelligence firm IDC, commissioned by global payments platform 2C2P and Antom, revealed that Southeast…
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WARC Rankings 2025: Creative 100 revealed – the most awarded campaigns and companies for creativity
LONDON, UK – The WARC Creative 100, the ultimate independent global benchmark of the world’s most awarded campaigns and companies for…
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TikTok’s global ad revenue to hit $30 billion, but US uncertainty looms
LONDON, UK — A new WARC Media Platform Insights report dives deep into TikTok’s expanding role in consumer behavior and…
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Fragment Forward: Dentsu Creative on the future of intergenerational living and collectivism in the Philippines
MANILA, PHILIPPINES – Both living in the Philippines in 2025: a single, child-free 49-year-old male who’s avidly into gaming and comics, and…
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On the Rise: Reflections on the glass ceiling from the women of Dentsu Creative Philippines and Dentsu Creative Manila
MANILA, PHILIPPINES – It wasn’t too long ago that women’s rights in the workplace was the cause to champion. But in…
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Your Majesty unpacks the power of hype in new report
AMSTERDAM — Hype fuels culture, drives business, and shapes the way brands connect with audiences. But what exactly makes it…
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Digital 2025: Singaporeans juggle more social media platforms as usage declines
SINGAPORE – Social media in Singapore is evolving, with users embracing more platforms even as overall usage takes a dip.…
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TikTok champions digital safety with civil society groups, creators, and election watchdogs on Safer Internet Day
MANILA, PHILIPPINES – TikTok marked Safer Internet Day with a series of strategic engagements across the Philippines. Bringing together civil…
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