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Happiness is the new brand currency: How APAC consumers are redefining loyalty in the transformation economy
SINGAPORE – A new regional study by Collinson International reveals that eight in ten consumers in Asia Pacific now look to brands…
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The Future of Programmatic 2025: New research by WARC explores major trends in programmatic advertising
LONDON, UK – WARC’s The Future of Programmatic 2025 report, released today, highlights emerging trends in programmatic. Based on insights…
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Confidence rebounds among Australian marketers, reaching highest levels in three years
AUSTRALIA – Confidence among Australian marketers has surged to its highest point in three years, with 71% of professionals expressing…
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Guinness tops YouGov’s 2025 Most Recommended Brands in the U.S.
NEW YORK, USA – In a new report by international market research firm YouGov, Guinness has emerged as the most…
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Asia’s mobile app economy grows by 150%: AppsFlyer unveils 2025 State of App Marketing in Asia report
SINGAPORE – AppsFlyer today unveiled its comprehensive State of App Marketing in Asia 2025 report, revealing the region’s remarkable mobile…
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5 key ecommerce marketing trends by Taboola Research
NEW YORK, USA – Taboola, a global leader in delivering performance at scale for advertisers, has announced five key eCommerce marketing trends in 2025, with retail eCommerce sales…
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Can brands still seduce the loneliest generation?
MANILA, PHILIPPINES – Social scientists are alarmed. Marketers and brands are even more panicked. We are witnessing a peculiar crisis.…
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Manila-based CAD Studios steps into the ‘world of creativity’ at Cannes Lions 2025
CANNES, FRANCE – At the 2025 Cannes Lions International Festival of Creativity, creativity and ingenuity took center stage. As the…
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Jobstreet by SEEK report: Philippines leads Southeast Asiain workplace diversity and inclusion
MANILA, PHILIPPINES – Leading online job portal Jobstreet by SEEK reveals that the Philippines leads Southeast Asia in adopting and promoting…
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The Future of Public Relations in Saudi Arabia: Between automation and human creativity
JEDDAH, SAUDI ARABIA – Saudi Arabia’s public relations industry is undergoing a fundamental shift driven by artificial intelligence—no longer merely a…
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Creative Impact Unpacked: WARC’s top effectiveness trends from Cannes Lions 2025
LONDON, UK – WARC, the global authority on marketing effectiveness, has today released ‘Creative Impact Unpacked’, a report highlighting the key themes from Creative…
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Redefining the Rules of Relevance: How Indonesian Gen Z shapes connection, culture, and the new cool
JAKARTA, INDONESIA – The world loves talking about Gen Z, and for good reason. We’ve all heard it before: Gen Z…
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‘Overstimulated’ Pinoys drive podcast listenership for emotional refuge
MANILA, PHILIPPINES – Filipinos are turning to podcasts for emotional refuge amidst overstimulation from digital fatigue. This is the key finding…
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