Insight & Intelligence
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The Future of Public Relations in Saudi Arabia: Between automation and human creativity
JEDDAH, SAUDI ARABIA – Saudi Arabia’s public relations industry is undergoing a fundamental shift driven by artificial intelligence—no longer merely a…
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Creative Impact Unpacked: WARC’s top effectiveness trends from Cannes Lions 2025
LONDON, UK – WARC, the global authority on marketing effectiveness, has today released ‘Creative Impact Unpacked’, a report highlighting the key themes from Creative…
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Redefining the Rules of Relevance: How Indonesian Gen Z shapes connection, culture, and the new cool
JAKARTA, INDONESIA – The world loves talking about Gen Z, and for good reason. We’ve all heard it before: Gen Z…
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‘Overstimulated’ Pinoys drive podcast listenership for emotional refuge
MANILA, PHILIPPINES – Filipinos are turning to podcasts for emotional refuge amidst overstimulation from digital fatigue. This is the key finding…
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AI Alone Won’t Cut It – Brands must be transparent and tailor engagement to win over Filipino consumers: Twilio
MANILA, PHILIPPINES – Twilio, the customer engagement platform that drives real-time, personalized experiences for leading brands, today released its sixth…
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Global ad market prospects further downgraded as retailers, automakers cut ad budgets and Chinese brands redirect spend due to US trade tariffs
LONDON, UK – A new study from WARC, the experts in marketing effectiveness, has found that global advertising spend is now on…
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The Collective unveils landmark global study redefining how brands can engage women as consumers
SYDNEY, AUSTRALIA – The Collective®, Wasserman’s women-focused global advocacy and advisory business, today released the first installment of The Collective® Economy:…
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Art over artificial: how human creativity triumphs on the printed page
LONDON, UK – I was humbled to be back as a judge for D&AD, a beacon of inspiration for creative…
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GrabAds CMO Circle Masterclass unpacks how AI, data, and human intuition are foundational for future-ready marketing
MANILA, PHILIPPINES – As marketing continues to evolve at unrelenting speed, today’s marketers must adapt, upskill, and embrace smarter tools…
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Asian enterprises harness generative AI as primary growth driver for 2025 according to new Adobe report
SINGAPORE – Adobe has unveiled comprehensive findings from its 2025 AI and Digital Trends Asia snapshot, demonstrating how enterprises across…
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HAVAS Ortega’s Prosumer Report reveals a shift in Filipino mindsets
MANILA, PHILIPPINES – In its newly released white paper, “Rebuilding Trust in a World of Misinformation and Disinformation,” communications and media agency…
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In a race for attention, APAC B2B marketers turn to video and creators, says LinkedIn study
SINGAPORE – In an increasingly saturated media landscape, B2B marketers across the Asia-Pacific region are grappling with a universal dilemma:…
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The One Show 2025 insights report released
NEW YORK, USA – One Club for Creativity today unveiled key industry-defining trends based on this year’s entries and comprehensive…
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