Insight & Intelligence
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Havas Ortega’s Prosumer report sees brands as ‘bridges to communities’ – The New Power of Communities
MANILA, PHILIPPINES — Havas Ortega has recently partnered with adobo Magazine on its latest Prosumer whitepaper, “The New Power of…
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The future of marketing organizations according to Dennis Perez: Why it’s time to demolish, rebuild, and start ArchiTECHting
MANILA, PHILIPPINES — The world of marketing is a completely new landscape compared to the one that you may remember…
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Fueling change in an unpredictable world: HAVAS Red names ‘Rage’ as 2024 word of the year
MANILA, PHILIPPINES — Are you feeling overwhelmed, angry, or frustrated by the constant flow of global issues, social movements, and…
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‘Playtime is over’ — Propel Manila’s Maxx Macalinao and Jacob Banog win Young Spikes Gold, to represent PH at Cannes Lions
MANILA, PHILIPPINES — On January 13, Monday, 4As Philippines kicked off the week with the local competition for Young Spikes…
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VML ‘Future 100’ Out Paradox: Consumers hope for humanity and creativity while embracing technology and longevity
NEW YORK, USA — To feel grounded in a world grappling with polarization, distortion, and uncertainty, people are proactively creating…
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Bite size indulgence: Asia Pacific’s growing appetite for healthier snacks
SINGAPORE — Consumer intelligence firm NielsenIQ unveils its latest Unwrapping Opportunities in the Snackiverse: Asia Pacific State of Snacking 2024…
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LinkedIn reveals insights on why the hiring process is now more difficult, and presents new tools to address them
SINGAPORE — New data from LinkedIn, the world’s largest professional network, finds that while the majority of people (65%) in…
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Diskarte & Design: 2025’s Creative Trends for Filipino artists and designers
MANILA, PHILIPPINES — The Philippine design industry is a vibrant mix of colors, types, meme culture, and a plethora of…
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VML Malaysia explores ‘The Rising Voices’ shaping Malaysian consumerism
KUALA LUMPUR, MALAYSIA – A chorus of new generational voices is reshaping Malaysia’s cultural and consumer landscape. Today, VML Malaysia unveils…
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Tito Ribeiro presents the social media trends for 2025
SAO PAULO, BRAZIL – Recognized for his expertise in digital media, Brazilian Tiago Ribeiro, widely known as “Tito,” is one of…
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Meltwater reveals the top 2024 microtrends in Singapore
SINGAPORE – In 2024, a handful of microtrends gripped Singapore and left an undeniable mark on culture and commerce. With…
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Twilio underlines 6 trends to shape brand-customer experiences in the Philippines for 2024
MANILA, PHILIPPINES — Twilio, the customer engagement platform that drives real-time, personalized experiences for today’s leading brands, today shared six…
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Top Tourism Films of 2024: Stories that captured the world’s imagination
VIENNA, AUSTRIA – In 2024, video storytelling continued to prove its value as a powerful tool in tourism marketing. Across the…
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