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One in three digital experiences are failing Brits, reveals new data from VCCP’s Bernadette and Watermelon
LONDON, UK – In a world where over 60% of brand interactions happen online, digital platforms are more than just…
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Accenture’s Life Trends Report 2025 highlight the need for authenticity and trust
NEW YORK, USA – Trust is the new currency of digital engagement. According to Accenture’s 18th annual Life Trends report, over…
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37 Global creative leaders share their inspiration in 2025 Recess Creative Playbook
NEW YORK, USA – Creatives from some of the world’s most famous agencies, brands and production companies share their creative secrets…
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CMOs need to plan for ‘The Multiplier Effect’ between brand and performance techniques
LONDON, UK — As marketing enters the next phase of change, one steered by algorithm-driven media and AI-generated creative, and…
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Visa highlights the role of payments in shaping Gen Z’s financial future
MANILA, PHILIPPINES – Gen Z, now in their 20s and 30s, is beginning to drive changes in work, business, and relationships,…
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Branding brilliance: Kantar’s 30 most valuable SEA brands and what makes them stand out
MANILA, PHILIPPINES — From business owners to marketers, everyone knows that there’s no exact science to branding. That doesn’t mean…
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Smart VP Kristine Go maps out the changing marketing landscape with 5 key themes
MANILA, PHILIPPINES – It’s no news to anyone that marketing and advertising have entered an era of transformation unlike anything…
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Coresight Research Issues New Report Identifying Top 10 Trends That Will Shape Retail Media in 2025 in Partnership with Criteo
SINGAPORE – Retail media networks (RMNs) have become a valuable asset for brands and retailers alike. According to a new report…
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Havas Ortega’s Prosumer report sees brands as ‘bridges to communities’ – The New Power of Communities
MANILA, PHILIPPINES — Havas Ortega has recently partnered with adobo Magazine on its latest Prosumer whitepaper, “The New Power of…
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The future of marketing organizations according to Dennis Perez: Why it’s time to demolish, rebuild, and start ArchiTECHting
MANILA, PHILIPPINES — The world of marketing is a completely new landscape compared to the one that you may remember…
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Fueling change in an unpredictable world: HAVAS Red names ‘Rage’ as 2024 word of the year
MANILA, PHILIPPINES — Are you feeling overwhelmed, angry, or frustrated by the constant flow of global issues, social movements, and…
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‘Playtime is over’ — Propel Manila’s Maxx Macalinao and Jacob Banog win Young Spikes Gold, to represent PH at Cannes Lions
MANILA, PHILIPPINES — On January 13, Monday, 4As Philippines kicked off the week with the local competition for Young Spikes…
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VML ‘Future 100’ Out Paradox: Consumers hope for humanity and creativity while embracing technology and longevity
NEW YORK, USA — To feel grounded in a world grappling with polarization, distortion, and uncertainty, people are proactively creating…
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