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Kantar answers the burning question: What’s next for brands in 2025?
MANILA, PHILIPPINES – As we start to settle into 2025, it makes one wonder what the new year is bringing…
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VCCP cracks the memory code on the most memorable Super Bowl ads in the past decade
NEW YORK CITY, USA — Creative agency VCCP published the report “Cracking the Memory Code: Super Bowl Edition”, exploring the science of memorability and…
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Dentsu India launches Dentsu Digital Advertising Report 2025
MUMBAI, INDIA — Dentsu India unveils the highly anticipated 9th edition of its flagship annual study, the dentsu Digital Advertising…
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Digital 2025: AI accelerates, YouTube tops user charts, social ad spend soars and more
SINGAPORE – We Are Social, the socially-led creative agency, and Meltwater, a global leader in social and media intelligence, have released Digital 2025, their…
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Visa and Valentine’s Day: Analyzing consumer spend trends in the Philippines
MANILA, PHILIPPINES – Visa, a global leader in digital payments, has released new insights into consumer behavior during February 2024. Visa…
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One in three digital experiences are failing Brits, reveals new data from VCCP’s Bernadette and Watermelon
LONDON, UK – In a world where over 60% of brand interactions happen online, digital platforms are more than just…
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Accenture’s Life Trends Report 2025 highlight the need for authenticity and trust
NEW YORK, USA – Trust is the new currency of digital engagement. According to Accenture’s 18th annual Life Trends report, over…
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37 Global creative leaders share their inspiration in 2025 Recess Creative Playbook
NEW YORK, USA – Creatives from some of the world’s most famous agencies, brands and production companies share their creative secrets…
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CMOs need to plan for ‘The Multiplier Effect’ between brand and performance techniques
LONDON, UK — As marketing enters the next phase of change, one steered by algorithm-driven media and AI-generated creative, and…
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Visa highlights the role of payments in shaping Gen Z’s financial future
MANILA, PHILIPPINES – Gen Z, now in their 20s and 30s, is beginning to drive changes in work, business, and relationships,…
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Branding brilliance: Kantar’s 30 most valuable SEA brands and what makes them stand out
MANILA, PHILIPPINES — From business owners to marketers, everyone knows that there’s no exact science to branding. That doesn’t mean…
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Smart VP Kristine Go maps out the changing marketing landscape with 5 key themes
MANILA, PHILIPPINES – It’s no news to anyone that marketing and advertising have entered an era of transformation unlike anything…
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Coresight Research Issues New Report Identifying Top 10 Trends That Will Shape Retail Media in 2025 in Partnership with Criteo
SINGAPORE – Retail media networks (RMNs) have become a valuable asset for brands and retailers alike. According to a new report…
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