Insight & Intelligence
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TikTok’s global ad revenue to hit $30 billion, but US uncertainty looms
LONDON, UK — A new WARC Media Platform Insights report dives deep into TikTok’s expanding role in consumer behavior and…
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Fragment Forward: Dentsu Creative on the future of intergenerational living and collectivism in the Philippines
MANILA, PHILIPPINES – Both living in the Philippines in 2025: a single, child-free 49-year-old male who’s avidly into gaming and comics, and…
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On the Rise: Reflections on the glass ceiling from the women of Dentsu Creative Philippines and Dentsu Creative Manila
MANILA, PHILIPPINES – It wasn’t too long ago that women’s rights in the workplace was the cause to champion. But in…
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Your Majesty unpacks the power of hype in new report
AMSTERDAM — Hype fuels culture, drives business, and shapes the way brands connect with audiences. But what exactly makes it…
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Digital 2025: Singaporeans juggle more social media platforms as usage declines
SINGAPORE – Social media in Singapore is evolving, with users embracing more platforms even as overall usage takes a dip.…
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TikTok champions digital safety with civil society groups, creators, and election watchdogs on Safer Internet Day
MANILA, PHILIPPINES – TikTok marked Safer Internet Day with a series of strategic engagements across the Philippines. Bringing together civil…
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CARMA analysis unlocks the The White Lotus effect on brand visibility
SINGAPORE – The White Lotus phenomenon is reshaping the luxury hospitality landscape in Asia, according to an in-depth analysis by…
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GrabAds report highlights strong demand for device upgrades in Southeast Asia
SINGAPORE – The Southeast Asia Consumer Internet, Mobile, and Digital Lifestyle Insights report from GrabAds reveals a surging appetite for…
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Dentsu Ad Spend Report: Asia Pacific defies global ad slowdown in 2025
TOKYO, JAPAN – Asia-Pacific’s ad industry is charging ahead, outpacing global trends with a projected 5.8% growth in 2025 according…
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Outdated and siloed data are roadblocks for a senior marketers in UK as consumers seek tailored experiences, study finds
LONDON, UK — A survey of 100 senior marketers in the UK’s consumer packaged goods (CPG) and retail sectors reveals that inaccurate, outdated and siloed data are major obstacles to delivering tailored customer…
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Two thirds of employees in The Philippines are considering employer changes in 2025 in new Aon study
MANILA, PHILIPPINES — Aon plc (NYSE: AON), a global leader in professional services, has unveiled its 2025 Human Capital Employee…
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Rising demand for lifelong learning highlights need for better educational technology in The Philippines
MANILA, PHILIPPINES – The call for lifelong learning in the Philippines has never been louder. As industries rapidly evolve and…
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Podcasts go visual: Video strategies fueling growth
February 12, 2025 – Global podcasting is evolving, breaking past the barriers of audio to embrace video as publishers chase…
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