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Sustainable consumption in the face of the double-digit day phenomenon
By Leslie See, Commerce Director, Media, dentsu SingaporeSINGAPORE – Double-digit days, such as 10/10, 11/11, and 12/12, have become major retail…
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Facebook global ad revenue to surpass $100B in 2024 fuelled by innovation in AI and commerce to attract Gen Z
LONDON, UK – Social media pioneer Facebook has withstood the changing tides of digital global advertising for more than two decades.…
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Dentsu Creative shares ‘Fragment Forward’ 2025 Trends Report on the age of algorithm
TOKYO, JAPAN — Dentsu Creative has launched its 2025 Trends Report, “Fragment Forward,” an in-depth exploration of the forces impacting today’s cultural,…
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Yahoo DSP survey underlines Singapore marketers’ concerns on data preparedness, calls for greater resources
SINGAPORE — Marketers in Singapore have room for improvement in data-led practices amid concerns about signal loss and identity in…
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Dentsu India and IWMBuzz Media present a picture of India’s gaming ecosystem with new report
MUMBAI, INDIA — Dentsu India, in collaboration with IWMBuzz Media, has unveiled the “India Gaming Report,” a comprehensive analysis of…
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The Huddle Room brings back annual CreaCon with the UST Marketing Investigate on today’s media landscape
MANILA, PHILIPPINES — Is TV dead? This question has been on everyone’s minds ever since digital devices revolutionized how we consume…
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Crack the Nuts CEO Chad Song sits down with Brian Collins on the essence and potential of branding
SEOUL, SOUTH KOREA — In this insightful interview, Chad Song, CEO of Crack the Nuts, engages with Brian Collins, a…
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Reimagining Payments with Visa: Key trends shaping the future of 2025
MANILA, PHILIPPINES – Payments are undergoing a significant evolution, driven by advancements in technology and evolving consumer behaviors. In 2025, the…
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Agoda shares 5 key travel trends for 2025, underlines travellers’ desire for exploration in uncharted territories
MANILA, PHILIPPINES — Digital travel platform Agoda has unveiled its “2025 Travel Trends” survey, highlighting the key factors set to…
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McCann Worldgroup presents Asia’s transformative era in new ‘Truth About Ascending Asia’ study
SINGAPORE — McCann Worldgroup launched its latest Truth Central Study, the “Truth about Ascending Asia,” at an event held at Singapore’s…
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Global advertisers record the strongest growth in 6 years with over $1 trillion ad spend, largest post-Covid
LONDON, UK — A new study from WARC, the experts in marketing effectiveness, has found that global advertising spend is on course…
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New Zendesk report reveals that human-centric AI drives loyalty, critical to surviving competitive pressures
SINGAPORE – Zendesk’s 2025 Customer Experience (CX) Trends Report reveals a pivotal shift in customer expectations: today’s consumers demand AI interactions that feel…
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Filipino youth underline uncertainty in employment, education and healthcare, but are optimistic for the future
MANILA, PHILIPPINES — More than four in five Filipino youth have a positive outlook for the next five years, according to…
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