Insight & Intelligence
Stay informed with trend analyses, research, and foresight into the creative economy. adobo delivers strategic intelligence to empower creative and marketing professionals to stay ahead of change.
Join the adobo Creative Network today.
Subscribe Here-

Crack the Nuts CEO Chad Song sits down with Brian Collins on the essence and potential of branding
SEOUL, SOUTH KOREA — In this insightful interview, Chad Song, CEO of Crack the Nuts, engages with Brian Collins, a…
Read More » -

Reimagining Payments with Visa: Key trends shaping the future of 2025
MANILA, PHILIPPINES – Payments are undergoing a significant evolution, driven by advancements in technology and evolving consumer behaviors. In 2025, the…
Read More » -

Agoda shares 5 key travel trends for 2025, underlines travellers’ desire for exploration in uncharted territories
MANILA, PHILIPPINES — Digital travel platform Agoda has unveiled its “2025 Travel Trends” survey, highlighting the key factors set to…
Read More » -

McCann Worldgroup presents Asia’s transformative era in new ‘Truth About Ascending Asia’ study
SINGAPORE — McCann Worldgroup launched its latest Truth Central Study, the “Truth about Ascending Asia,” at an event held at Singapore’s…
Read More » -

Global advertisers record the strongest growth in 6 years with over $1 trillion ad spend, largest post-Covid
LONDON, UK — A new study from WARC, the experts in marketing effectiveness, has found that global advertising spend is on course…
Read More » -

New Zendesk report reveals that human-centric AI drives loyalty, critical to surviving competitive pressures
SINGAPORE – Zendesk’s 2025 Customer Experience (CX) Trends Report reveals a pivotal shift in customer expectations: today’s consumers demand AI interactions that feel…
Read More » -

Filipino youth underline uncertainty in employment, education and healthcare, but are optimistic for the future
MANILA, PHILIPPINES — More than four in five Filipino youth have a positive outlook for the next five years, according to…
Read More » -

Dentsu presents the ‘2024 CMO Navigator, Media Edition’ with 1,900 CMOs’ take on media evolution
TOKYO, JAPAN — Dentsu has announced the launch of its “2024 CMO Navigator, Media Edition,” a study of 1,900+ CMOs…
Read More » -

VML shares report deep diving into ‘APAC’s Future Shopper’ with unique commerce trends from 6 markets
SINGAPORE — The retail revolution is happening, and APAC consumers are at the forefront. With this, VML has launched its first…
Read More » -

Effie Worldwide releases insights from 10 years of award-winning Positive Change work with special report
NEW YORK, USA — Effie Worldwide is celebrating a significant milestone: 10 years of championing campaigns that make a difference. Launched…
Read More » -

WARC’s ‘Marketer’s Toolkit 2025’ is out, highlights 5 important trends that will drive the new year
LONDON, UK — Improving economic conditions, the tension between social media and brand safety, the growing cohort of consumers leading…
Read More » -

Ipsos unveils new report on Asia Pacific consumers’ concerns on digital transformation
AUSTRALIA — Consumers across the Asia Pacific region are overwhelmingly worried about the future, despite being AI and new technology…
Read More » -

Yahoo DSP goes into the minds of Singapore marketing leaders in ‘Digital Marketers Pulse’ study
SINGAPORE — The “Yahoo Singapore Digital Marketers Pulse” study, conducted in collaboration with global market research company Milieu Insight, revealed…
Read More »