Insight & Intelligence
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WARC and Google launch new whitepaper on the ‘holistic path to the measuring media investments’
LONDON, UK — Effective marketing strategies balance immediate returns with long-term goals. However, a fragmented media landscape coupled with the…
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One Asia x adobo Magazine Masterclass: 1 afternoon, 7 speakers, and a treasure trove of learnings
MANILA, PHILIPPINES — Last October 14, creative leaders took the stage for the inaugural ONE Asia x adobo Magazine Masterclass,…
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Journeys: Rey Tiempo’s London International Awards 2024 coverage wrap-up report
LAS VEGAS, USA — We were at the Seven Magic Mountains art installation, the site of one of the most…
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Dentsu report unveils ‘Algorithmic Era,’ with AI transforming media landscape in 2025
SINGAPORE — Dentsu has released its highly anticipated 2025 Media Trends report, titled The Year of Impact. This edition, crafted by specialists across…
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Passions and profits, please – Insights on the pricing of design at Extra Price Please, from Dustin Carbonera
MANILA, PHILIPPINES — Pricing is a dark art, especially in our creative field. There are no set rules, and everyone…
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Havas Singapore’s latest Prosumer Report delves into recent travel preferences in Singapore
SINGAPORE — Havas Singapore has released its latest Prosumer Report, “Travel & Tourism: Can We Still Roam a World on…
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On building a personal brand: Edelman’s Judy John shares strategy and branding insights at the One Asia x adobo Magazine Masterclass.
MANILA, PHILIPPINES — Judy John, Chief Creative Officer of Edelman, shared the importance of building yourself as a brand, the…
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Meta’s Issang Ceballos steers creatives towards the new era of storytelling at the One Asia x adobo Magazine Masterclass 2024
MANILA, PHILIPPINES — Last October 14, The One Club for Creativity and adobo Magazine launched the first ONE Asia Masterclass…
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Talented Agency’s Binaifer Dulani takes us through her One Asia judging experience in Manila
MANILA, PHILIPPINES — Binaifer Dulani, Founding Partner of Talented Agency, India, recently had the honor of serving as a juror…
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Is the fintech industry ready for Gen Z demands? Gen Z leads the rewards revolution, finds ZBD payments study
HOBOKEN, USA — “The ZBD Gen Z Payments Study,” based on a survey of over 2,000 18 to 27-year-olds in the US and UK, sheds…
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Franc Kevin Mangahas on learning, collaboration, and creativity at 2024 Creative LIAisons
MANILA, PHILIPPINES — Franc Kevin Mangahas, Associate Creative Director at Octopus&Whale, was among a group of talented Filipino creatives who…
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MullenLowe Singapore ECD Daniel Kee’s Advice for young creatives at the One Asia x adobo Magazine Masterclass
MANILA, PHILIPPINES — Daniel Kee, Executive Creative Director at MullenLowe Singapore, gave a nostalgic and inspiring talk on the authenticity…
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Collision for Creativity: Insights from Tay Guan Hin, The One Club’s APAC Regional Director at the One Asia x adobo Magazine Masterclass
MANILA, PHILIPPINES — Tay Guan Hin, APAC Regional Director of The One Club for Creativity, Singapore, highlighted the transformative power…
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