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WARC’s latest report calls on strategists to prove their worth in a rapidly changing industry
LONDON, UK — Strategists worldwide are looking for opportunities to demonstrate their value as budget cuts and the evolution of AI disrupt the discipline. These are key findings included in “The Future of…
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New WARC Advisory study looks into Earned Media as a top tactic in driving creative effectiveness
LONDON, UK — A new white paper has recently been released by WARC Advisory and global communications firm Edelman. “Beyond the Buzz: Examining the Effectiveness…
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Clean Creatives’ latest F-List report calls out leading advertising agencies and fossil fuel companies
NEW YORK, USA — A newly published report from campaign group Clean Creatives has uncovered 1,010 active and recent contracts between…
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Reasons why influencer marketing is a big hit among Filipinos, according to Near Creative
MANILA, PHILIPPINES — Two realities in Filipino culture make us receptive to influencer marketing. First, we love celebrities – watching…
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VML releases latest ‘Future Shopper Report,’ underlines how APAC consumers are reshaping global retail
SINGAPORE — Advances in technology have ushered in unparalleled digital brand offerings in recent years, and new findings suggest the…
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WARC Media’s forecasts Spotify’s advertising revenue to reach $2.1 billion in 2024 as the platform hones in on video content and ad revenue
STOCKHOLM, SWEDEN — Spotify, the world’s most popular audio streaming subscription service, is now turning to opportunities in the video advertising space whilst making it easier for brands to run…
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What makes a campaign stand out? Members of the 2024 Gerety Awards Grand Jury dissect the Grand Prix-winning works to find out
MANILA, PHILIPPINES — Following the Gerety Awards‘ announcement of 2024 winners last September 03, adobo Magazine recently hosted a special…
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Tinder Australia study on consent leads to course creation and education
SYDNEY, AUSTRALIA — Tinder is launching its new “Consent Course” in Australia, developed in collaboration with Chanel Contos, Founder of Teach…
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Amrei Dizon on Philippine advertising’s next big leap with AI and self-regulation
MANILA, PHILIPPINES — In this story, Amrei Dizon, Founder and Chief Creative Officer of Vitalstrats Creative Solutions and Co-founder of Introspeck Management…
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LIONS crowns Coca-Cola as Creative Brand of the Year for first time ever
CANNES, FRANCE — The LIONS Creativity Report, the ultimate global benchmark for impactful creativity, has released its definitive rankings. Based on performance…
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The curse and cure of creativity: How toys are becoming the modern artists’ escape and inspiration from anxiety at work
MANILA, PHILIPPINES — Art and creativity are the most appreciated yet misunderstood fields of profession in the modern world. Most…
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TikTok underlines shopping behaviors on the app as Filipinos gear up for the Christmas season
MANILA, PHILIPPINES — As the Christmas season approaches, TikTok is becoming an integral part of the festive experience for many Filipinos.…
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WARC and ANA reveal new whitepaper on instilling a culture of creative effectiveness
NEW YORK, USA — WARC, the global authority on marketing effectiveness and the Association of National Advertisers (ANA), the US advertising industry’s…
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