Insight & Intelligence
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Dentsu delves inside the B2B buyer mindset with the 4th annual ‘Superpowers Index’
SINGAPORE — Dentsu, an integrated growth and transformation partner to the world’s leading organizations, has published the largest study of…
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Why empathy, curiosity, and play are the key components for creativity, according to Landor’s Teemu Suviala
CANNES, FRANCE — In June 2024, the Milan Symphony Orchestra debuted “Growing Uptempo,” a rebrand inspired by the company’s musical…
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Achievement Unlocked Part 1: ‘The Everyday Tactician’ in Cannes Lions Gaming Year 2
CANNES, FRANCE — This is Part One of a series where Game On captain Rey Tiempo analyzes the winners from…
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Adjust discovers a surge in installing global shopping apps during the first half of the year, particularly in APAC regions
SINGAPORE — Leading measurement and analytics company Adjust released “The Shopping App Insights Report” to prepare mobile marketers for the Q4…
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TV5’S Format for Happiness: Homegrown programs that please both viewers and advertisers
MANILA, PHILIPPINES — At a time when countless movie and TV titles are on offer via streaming and video-on-demand platforms,…
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WARC’s latest study reports that global advertising spending will top $1 trillion this year
LONDON, UK — A new study from WARC, the experts in marketing effectiveness, has found that global advertising spending is…
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Why VML Manila’s Joe Dy believes that ‘the uncomfort zone is a place where great ideas really happen’
MANILA, PHILIPPINES — Breaking the status quo is akin to the moment when the first primate mastered fire or when…
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Virtue Worldwide launches the definitive guide to Gen Z culture in APAC with 4 key ‘cultural codes’
MUMBAI, INDIA — Virtue Worldwide, the creative agency powered by VICE Media Group, unveils the “2024 Virtue Guide to Culture.”…
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R/GA report urges government and businesses to radically shift from digital literacy to digital empathy
SYDNEY, AUSTRALIA — A new study by R/GA Australia, an advertising company leveraging technology and creativity, has highlighted a critical…
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Women’s Forum Barometer spots stereotypes, career fulfillment, and pay gap in Southeast Asia
SINGAPORE — MSL Asia Pacific has released the latest Women’s Forum Barometer, Asia Pacific, which brings together recent research, disaggregated data, and responses from…
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Journalists in Southeast Asia recognize the importance of AI, Vero survey finds
MANILA, PHILIPPINES — Artificial intelligence holds the potential to reshape journalism in Southeast Asia. A new Vero survey reveals that journalists recognize…
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GrabAds’ Regional Managing Director Ken Mandel on Retail Media Networks and the rising advertising power of superapps
SINGAPORE — The future lies in Retail Media Networks, and Ken Mandel, Regional Managing Director for GrabAds & Brand Insights,…
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WARC’s new report highlights challenges and opportunities in programmatic advertising
LONDON, UK — WARC has released The Future of Programmatic 2024, a report covering the major trends shaping programmatic advertising over the…
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