Insight & Intelligence
Stay informed with trend analyses, research, and foresight into the creative economy. adobo delivers strategic intelligence to empower creative and marketing professionals to stay ahead of change.
Join the adobo Creative Network today.
Subscribe Here-
Google makes a U-turn, and the ad world breathes a sigh of relief
SINGAPORE — Devinder Banga, Regional Head of Data and Analytics at GrowthOps Asia, shared their op-ed take on the timely and…
Read More » -
McCann Worldgroup Singapore explores profound shifts in SG work culture in new truth study
SINGAPORE — Data in McCann Worldgroup Singapore’s Truth Study, ”The Truth about Singapore,” explores the profound shifts that are taking place in work and culture in…
Read More » -
Should marketers strike the Olympic Iron in light of Carlos Yulo’s historic double gold win?
MANILA, PHILIPPINES — Dugenia, Marayan and Associates Company (DM&A Co.), a full-service omnichannel marketing communications agency, has delved into a…
Read More » -
Dentsu Creative’s latest CMO report states that leaders are now calling to move from omnichannel to omnipresent
MUMBAI, INDIA — Dentsu Creative has released its annual global survey of 950 chief marketing officers, revealing a new era…
Read More » -
Filipino Gen Zs prioritize self-reward when shopping, according to The Fourth Wall and Uniquecorn Strategies
MANILA, PHILIPPINES — Filipino Gen Z spend primarily to reward themselves, according to a joint study by the Filipino-focused sociocultural…
Read More » -
WARC Media underlines the worth of gaming in advertising, but states ad spend is fractional
LONDON, UK — Gaming has a vast global audience and is a key driver of culture, yet in-game advertising spend…
Read More » -
Bumble on the emotional journey of friendship breakups and moving forward
MANILA, PHILIPPINES — Just like romantic relationships, friendships can unexpectedly end, leaving individuals feeling hurt and lost. While it’s often…
Read More » -
Amplifying Indigenous Voices: Humanizing research and data in our humanitarian efforts in Negros Island Region
MANILA, PHILIPPINES — Cultural and arts contributor Rhadem Musawah shares their experience from a recent humanitarian mission in the Negros Island…
Read More » -
Taxumo releases comprehensive overview of 2024 State of Online Taxation report
MANILA, PHILIPPINES — Online tax compliance platform Taxumo has released its 2024 State of Online Taxation report, an annual assessment…
Read More » -
Asia Pacific and Japan are leading the charge in implementing generative AI according to Adobe’s newest report
SINGAPORE — Adobe released its “Digital Trends 2024 Asia Pacific and Japan (APJ)” report, showing brands across the region lead other geographies…
Read More » -
Joji Jacob on judging for this year’s Innovation category at Cannes Lions: ‘We’re on the cusp of something bigger’
Joji Jacob CANNES, FRANCE — At the Cannes Lions Festival of Creativity, the Innovation Lions is a highly anticipated category…
Read More » -
Do corporations have a responsibility in shaping the future generation? — a recap of the latest adoboTalks session with Mondelēz International
MANILA, PHILIPPINES — “It takes a village to raise a child.” Derived from an African proverb, the quote’s essence is…
Read More » -
10 APAC Consumer and Media Trends to Watch in 2024
SINGAPORE — The Omnicom Media Group (OMG) 2024 APAC Trends Report breaks down the 10 main trends across consumer, media,…
Read More »