Insight & Intelligence
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Tinder Australia study on consent leads to course creation and education
SYDNEY, AUSTRALIA — Tinder is launching its new “Consent Course” in Australia, developed in collaboration with Chanel Contos, Founder of Teach…
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Amrei Dizon on Philippine advertising’s next big leap with AI and self-regulation
MANILA, PHILIPPINES — In this story, Amrei Dizon, Founder and Chief Creative Officer of Vitalstrats Creative Solutions and Co-founder of Introspeck Management…
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LIONS crowns Coca-Cola as Creative Brand of the Year for first time ever
CANNES, FRANCE — The LIONS Creativity Report, the ultimate global benchmark for impactful creativity, has released its definitive rankings. Based on performance…
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The curse and cure of creativity: How toys are becoming the modern artists’ escape and inspiration from anxiety at work
MANILA, PHILIPPINES — Art and creativity are the most appreciated yet misunderstood fields of profession in the modern world. Most…
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TikTok underlines shopping behaviors on the app as Filipinos gear up for the Christmas season
MANILA, PHILIPPINES — As the Christmas season approaches, TikTok is becoming an integral part of the festive experience for many Filipinos.…
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WARC and ANA reveal new whitepaper on instilling a culture of creative effectiveness
NEW YORK, USA — WARC, the global authority on marketing effectiveness and the Association of National Advertisers (ANA), the US advertising industry’s…
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We Are Social’s ‘Next Gen Influence’ report identifies emerging creator trends for the new generation
SINGAPORE — An increasingly professionalized landscape, new production norms, changed audiences and demand for authentic “always on” content has permanently shifted…
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Dentsu delves inside the B2B buyer mindset with the 4th annual ‘Superpowers Index’
SINGAPORE — Dentsu, an integrated growth and transformation partner to the world’s leading organizations, has published the largest study of…
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Why empathy, curiosity, and play are the key components for creativity, according to Landor’s Teemu Suviala
CANNES, FRANCE — In June 2024, the Milan Symphony Orchestra debuted “Growing Uptempo,” a rebrand inspired by the company’s musical…
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Achievement Unlocked Part 1: ‘The Everyday Tactician’ in Cannes Lions Gaming Year 2
CANNES, FRANCE — This is Part One of a series where Game On captain Rey Tiempo analyzes the winners from…
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Adjust discovers a surge in installing global shopping apps during the first half of the year, particularly in APAC regions
SINGAPORE — Leading measurement and analytics company Adjust released “The Shopping App Insights Report” to prepare mobile marketers for the Q4…
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TV5’S Format for Happiness: Homegrown programs that please both viewers and advertisers
MANILA, PHILIPPINES — At a time when countless movie and TV titles are on offer via streaming and video-on-demand platforms,…
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WARC’s latest study reports that global advertising spending will top $1 trillion this year
LONDON, UK — A new study from WARC, the experts in marketing effectiveness, has found that global advertising spending is…
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