Insight & Intelligence
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Digital marketing SMB essentials: Navigating 2024’s top trends
MANILA, PHILIPPINES — Online shopping has established itself among Filipino consumers, with NielsenIQ revealing that 67% of those who turned…
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The secret to happiness: What we can learn from millennials and Gen Zers on self-care, work-life balance, and living a soft life
MANILA, PHILIPPINES — It’s 6 p.m. on a weekday. You say goodnight to your colleagues online, turn off your laptop,…
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R3 report highlights shifts in Southeast Asia’s influencer marketing
SINGAPORE — R3’s report “Authenticity and Transparency in SEA Influencer Marketing” addresses shifts in strategy across the influencer landscape in Southeast…
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D&AD Jury President for Impact Harsh Kapadia on the cruciality of diversity, inclusion, and brand purpose
LONDON, UK — Amid the rousing celebrations of creative excellence in the D&AD Awards, adobo Magazine’s Founder, President, and Editor-in-Chief…
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‘Brands now better understand how to tap into the behaviors and needs of gamers,’ says Malcolm Poynton at D&AD 2024
LONDON, UK — Before the 2024 D&AD Awards came to a close on May 22, Angel Guerrero, Founder, Owner, and…
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Thomas Hongtack Kim on this year’s Kidlat Awards: ‘The overall quality of the work far exceeded my expectations’
SEOUL, SOUTH KOREA — Thomas Hongtack Kim, Founder of 2g, Chief Creative Officer of Paulus, and a member of the…
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Dentsu’s landmark research highlights future consumer trends and AI integration
TOKYO, JAPAN — Creative network Dentsu has released its landmark global study, Consumer Vision 2035: The Era of the Insight-to-Foresight Pivot,…
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D&AD Julie Kang on public relations: campaign buzz should contribute to brand’s values
LONDON, UK — Ahead of the awarding ceremony of the D&AD, adobo Magazine President, Founder, and Editor-in-Chief Angel Guerrero sat down with…
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Gamer study sets the record straight on what Gen Z thinks of advertising, brands and influencers
NEW JERSEY, USA — The “ZBD Gen Z Gamer Study,” based on a survey of over 2,000 Gen Z gamers in…
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‘Beyond the Headphones’ reports growth of podcast listenership
MANILA, PHILIPPINES — A study reveals more Filipinos are now tuning in to podcasts. “Beyond the Headphones: The Portrait of…
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Gen Z employees twice as likely to bend the rules or engage in workplace misconduct, says LRN study
SINGAPORE — A new report by ethics and compliance (E&C) company LRN Corporation has found that nearly a quarter (23%)…
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Theseus Chan on the D&AD 2024 Book Design category: ‘I just thought there’s not enough risk taking’
LONDON, UK — On the second and final day of its festival in Southbank Centre, London, D&AD 2024 is all…
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D&AD Entertainment Jury President Jureeporn Thaidumrong on entertaining ads and long term impact
LONDON, UK — Before the D&AD Ceremony commences and the winners are announced on May 22 at Southbank Centre, London,…
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