Insight & Intelligence
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Why VML Manila’s Joe Dy believes that ‘the uncomfort zone is a place where great ideas really happen’
MANILA, PHILIPPINES — Breaking the status quo is akin to the moment when the first primate mastered fire or when…
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Virtue Worldwide launches the definitive guide to Gen Z culture in APAC with 4 key ‘cultural codes’
MUMBAI, INDIA — Virtue Worldwide, the creative agency powered by VICE Media Group, unveils the “2024 Virtue Guide to Culture.”…
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R/GA report urges government and businesses to radically shift from digital literacy to digital empathy
SYDNEY, AUSTRALIA — A new study by R/GA Australia, an advertising company leveraging technology and creativity, has highlighted a critical…
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Women’s Forum Barometer spots stereotypes, career fulfillment, and pay gap in Southeast Asia
SINGAPORE — MSL Asia Pacific has released the latest Women’s Forum Barometer, Asia Pacific, which brings together recent research, disaggregated data, and responses from…
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Journalists in Southeast Asia recognize the importance of AI, Vero survey finds
MANILA, PHILIPPINES — Artificial intelligence holds the potential to reshape journalism in Southeast Asia. A new Vero survey reveals that journalists recognize…
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GrabAds’ Regional Managing Director Ken Mandel on Retail Media Networks and the rising advertising power of superapps
SINGAPORE — The future lies in Retail Media Networks, and Ken Mandel, Regional Managing Director for GrabAds & Brand Insights,…
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WARC’s new report highlights challenges and opportunities in programmatic advertising
LONDON, UK — WARC has released The Future of Programmatic 2024, a report covering the major trends shaping programmatic advertising over the…
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Google makes a U-turn, and the ad world breathes a sigh of relief
SINGAPORE — Devinder Banga, Regional Head of Data and Analytics at GrowthOps Asia, shared their op-ed take on the timely and…
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McCann Worldgroup Singapore explores profound shifts in SG work culture in new truth study
SINGAPORE — Data in McCann Worldgroup Singapore’s Truth Study, ”The Truth about Singapore,” explores the profound shifts that are taking place in work and culture in…
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Should marketers strike the Olympic Iron in light of Carlos Yulo’s historic double gold win?
MANILA, PHILIPPINES — Dugenia, Marayan and Associates Company (DM&A Co.), a full-service omnichannel marketing communications agency, has delved into a…
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Dentsu Creative’s latest CMO report states that leaders are now calling to move from omnichannel to omnipresent
MUMBAI, INDIA — Dentsu Creative has released its annual global survey of 950 chief marketing officers, revealing a new era…
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Filipino Gen Zs prioritize self-reward when shopping, according to The Fourth Wall and Uniquecorn Strategies
MANILA, PHILIPPINES — Filipino Gen Z spend primarily to reward themselves, according to a joint study by the Filipino-focused sociocultural…
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WARC Media underlines the worth of gaming in advertising, but states ad spend is fractional
LONDON, UK — Gaming has a vast global audience and is a key driver of culture, yet in-game advertising spend…
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