Insight
The media industry involves keeping watch of today’s ever-evolving consumer behaviors, emerging technologies, and innovative campaigns. Stay updated on the changes with the latest marketing insight reports, and keep up with consumer trends, advertising reports, and expert tips on adobo Magazine’s Insight archive.
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Latest research by WARC shows highly awarded creative campaigns are significantly more effective
LONDON, UK — Each year, WARC tracks the results of the top regional and global award shows for creativity and…
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Truelogic DX’s latest podcast episode dives into the evolution of the Philippine ‘digital e-conomy’ with Managing Partner Berns San Juan
MANILA, PHILIPPINES — Truelogic Managing Partner Berns San Juan delved into the key findings of Google‘s “e-Conomy SEA 2023,” highlighting…
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Truelogic lists down social media trends to watch out for this 2024
MANILA, PHILIPPINES — Did you know that Meta has launched its first smart glasses with a display? Have you heard…
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Dentsu releases latest ‘Attention Economy’ report with insights from various gaming formats: Twitch, Anzu and Activision Blizzard
NEW YORK, USA — Dentsu announced a new research in partnership with Lumen Research which measured attention across live streaming…
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Vonage suggests AI-enabled tech for good customer experience in Asia Pacific
SINGAPORE — Vonage, a global leader in cloud communications helping businesses accelerate their digital transformation and a part of Ericsson,…
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VML drops 100 consumer spending trends for 2024, cites humanity and connection as key opportunities
SINGAPORE — In a post-Covid world shaped by advancing technology, people are craving authentic human connection more than ever before,…
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Klook notes new love language among Millennials and Gen Zs: shared experiences through travel
MANILA, PHILIPPINES — In 2024, Millennial and Gen Z travelers in Asia Pacific (APAC) are declaring shared experiences through travel…
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GrabAds drops insight report on Lunar New Year spending in Southeast Asia
SINGAPORE — In anticipation of the forthcoming Lunar New Year festivities, GrabAds, the advertising arm of the Southeast Asian superapp,…
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Epica Awards 2023 drops Geographical Focus report with an in-depth look on creative winners across the globe
PARIS, FRANCE — Following last month’s announcement of the 2023 Epica Awards results, here is an in-depth look into the…
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Doxa redefines BPO industry with new approach
MANILA, PHILIPPINES — Finding the right talent can be a challenge for companies. According to The Future of Work is Humanpower…
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Digital Primer: The prevailing mobile-first environment
MANILA, PHILIPPINES — In this article, Truelogic Client Service Director Ibarra Villaseran reflects on the transformative decade in the “Pay…
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Annual Zendesk CX Trends Report signals era of intelligent customer experiences
SINGAPORE — Zendesk has released its annual Customer Experience (CX) Trends Report, the findings of which signal a rapid transition…
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Uniquecorn Strategies and The Fourth Wall study reveals pessimistic funding outlook for Philippine startup founders in 2024
MANILA, PHILIPPINES — A study conducted by Philippine-based startup-focused communications firm Uniquecorn Strategies and market research firm The Fourth Wall…
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