Insight & Intelligence
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D&AD Entertainment Jury President Jureeporn Thaidumrong on entertaining ads and long term impact
LONDON, UK — Before the D&AD Ceremony commences and the winners are announced on May 22 at Southbank Centre, London,…
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New WARC and TikTok study reveals 20% boost in brand recognition via short-form video
SINGAPORE — Fragmented media consumption and rising advertising costs make it harder for brands to reach and connect with audiences. Increasingly, advertisers…
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Meltwater report reveals more than half of APAC social media teams see AI as important in 2024
SINGAPORE — The APAC edition of Meltwater’s State of Social Media 2024 report found that more than half of APAC businesses (55%)…
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Philippine Financial Industry Pride highlights advances in LGBTQ+ workplace policies in 2024 Inclusion Report
MANILA, PHILIPPINES — The Philippine Financial Industry Pride (PFIP) unveiled its 2024 LGBTQ+ Workplace Inclusion Report on April 30 at…
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Effie Worldwide reveals human factors key to marketing effectiveness
NEW YORK, USA — The most important factor driving effectiveness in marketing isn’t data or AI but human qualities and…
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Season Pass explores the rising value of thrifting ahead of the Good Old Days flea market weekend
MANILA, PHILIPPINES — In recent months, the narrative surrounding the Philippines’ thrift and upcycling fashion scene has turned towards concerns…
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Partnerships and collaborations revealed as top ad strategy in APAC, according to WARC Rankings
LONDON, UK — A new report is released by WARC Creative summarizing key insights from winning campaigns executed in Asia Pacific that…
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Leo Burnett, UST Business School, and Zenith Australia study reveals Australians’ perspectives on brand good
SIDNEY, AUSTRALIA — Creative agency Leo Burnett Australia has released part one of “The Good Study 2024,” in partnership with…
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Philippines’ burgeoning pet culture is shifting lifestyles – and it’s creating ‘paw-some’ opportunities
MANILA, PHILIPPINES — Vero Philippines Regional Editor Charmaine de Lazo is taking a closer look into the booming pet culture…
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GrabAds and Kantar predict retail media network ad spend in Southeast Asia to reach US$4.7 billion by 2030
SINGAPORE — Advertising spending on Retail Media Networks (RMNs) in Southeast Asia is projected to hit US$4.7 billion by 2030,…
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Leading with empathy: Tats Cruz as Publicis Groupe Philippines’ new Chief Creative Agencies Officer
MANILA, PHILIPPINES — Publicis Groupe Philippines (PGP) strengthens its “Power of One” promise with the promotion of Tats Cruz to…
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You can help save the Earth by making better campaigns
MANILA, PHILIPPINES — In late 2023, Sir John Hegarty, Founder of BBH and founding shareholder of Saatchi & Saatchi, penned…
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Dentsu’s youth research unit Wakamon shares insights from latest whitepaper, decodes the evolution of friendships
SINGAPORE — Dentsu is pleased to launch its latest whitepaper, “Exploring Future Insights,” a comprehensive study on the evolving concept…
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