Insight & Intelligence
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Philippine small businesses top rankings in CPA Australia’s APAC growth forecast
MANILA, PHILIPPINES — Nearly 90% of Filipino small businesses expect to see growth in 2024 as the country ranks first…
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B2B marketing leaders optimistic about the year ahead, strives for ‘collective confidence’ with buyer groups
SINGAPORE — After a challenging year of tighter budgets and heightened pressure to prove ROI, business-to-business (B2B) marketing leaders regionally…
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WARC APAC shares key insights from this year’s winning campaigns: disrupting classic tactics and more
SINGAPORE — Following an in-depth analysis of the 64 shortlisted, Gold, Silver and Bronze winning campaigns of the WARC Awards 2024…
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D&AD 2024: ‘Big Data Energy’ presented by Tara McKenty, BMF Chief Innovation Officer
LONDON, UK — Tara McKenty has analyzed years of D&AD entry data to uncover the fact that mixed-gendered teams are…
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Havas Red discovers that video content is king with inaugural “The State of the Influencer in 2024″ whitepaper
SINGAPORE — HAVAS Red, the global merged media micronetwork released its inaugural “The State of the Influencer in 2024: A…
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Dentsu Global CCO Yasuharu Sasaki at D&AD Festival 2024: ‘Brands are artists’
LONDON, UK — The recently concluded D&AD Festival thoroughly hyped creative excellence. Apart from showcasing award-worthy and impactful work, it…
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New report ‘Braving the Backlash’ equips brands with insights to tackle online hate speech in sports
LONDON, UK — Global socially-led creative agency We Are Social has released a new report that helps brands tackle hate…
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Ogilvy Indonesia’s Woon Hoh highlights creative trends at 2024 D&AD Press & Outdoor Awards
LONDON, UK — In the post-pandemic era, traditional print media faces the challenge of capturing attention through strong visual impact…
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Digital marketing SMB essentials: Navigating 2024’s top trends
MANILA, PHILIPPINES — Online shopping has established itself among Filipino consumers, with NielsenIQ revealing that 67% of those who turned…
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The secret to happiness: What we can learn from millennials and Gen Zers on self-care, work-life balance, and living a soft life
MANILA, PHILIPPINES — It’s 6 p.m. on a weekday. You say goodnight to your colleagues online, turn off your laptop,…
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R3 report highlights shifts in Southeast Asia’s influencer marketing
SINGAPORE — R3’s report “Authenticity and Transparency in SEA Influencer Marketing” addresses shifts in strategy across the influencer landscape in Southeast…
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D&AD Jury President for Impact Harsh Kapadia on the cruciality of diversity, inclusion, and brand purpose
LONDON, UK — Amid the rousing celebrations of creative excellence in the D&AD Awards, adobo Magazine’s Founder, President, and Editor-in-Chief…
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‘Brands now better understand how to tap into the behaviors and needs of gamers,’ says Malcolm Poynton at D&AD 2024
LONDON, UK — Before the 2024 D&AD Awards came to a close on May 22, Angel Guerrero, Founder, Owner, and…
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