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adoboTalks Podcast: Cong. Toff De Venecia on how the policy improvements can catapult Pinoy creatives to the global stage
MANILA, PHILIPPINES — The plight of creative workers is close to Congressman Toff De Venecia – he is a creative…
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DoubleVerify underlines disconnect between marketers’ intent and action in new APAC report
MANILA, PHILIPPINES — DoubleVerify, a leading software platform for digital media measurement, data, and analytics, unveiled key insights and data…
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WARC Media unveils challenges and opportunities for brands in the era of sports media fragmentation
LONDON, UK — At a time when marketers are increasingly reliant on sport for mass reach, the sector faces fragmentation.…
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Dentsu India forecasts a robust growth trajectory for the Indian advertising industry
NEW DELHI, INDIA — Creative agency Dentsu India has unveiled the highly anticipated “Dentsu Digital Report 2024,” an insightful exploration…
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IBM study reveals global consumer dissatisfaction in retail, urges industry to embrace AI innovation
MANILA, PHILIPPINES — As the retail landscape faces mounting pressure from evolving consumer expectations and economic headwinds, a new global…
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System1 Group’s latest report proves that celebrity ads at the Super Bowl remain to be effective and memorable
LONDON, UK — The Super Bowl celebrity trend is accelerating, as a growing number of brands bet their hefty Super…
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Adobe reveals that Singapore consumers are ahead in terms of AI adoption, but brands are falling behind
SINGAPORE — Despite almost half of consumers in Singapore (42%) favoring artificial intelligence (AI)-assisted brand interactions, a new report shows…
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3 Key insights from the Philippines’ top entries at the 2023 YouTube Works SEA Awards
MANILA, PHILIPPINES — The 2023 YouTube Works SEA Awards continues to inspire Filipino brands and creative agencies well into 2024.…
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Meltwater and We Are Social’s Digital 2024 report records 5 billion social media users worldwide
SINGAPORE — Meltwater, a global leader in media, social, and consumer intelligence, and We Are Social, the socially-led creative agency,…
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Latest research by WARC shows highly awarded creative campaigns are significantly more effective
LONDON, UK — Each year, WARC tracks the results of the top regional and global award shows for creativity and…
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Truelogic DX’s latest podcast episode dives into the evolution of the Philippine ‘digital e-conomy’ with Managing Partner Berns San Juan
MANILA, PHILIPPINES — Truelogic Managing Partner Berns San Juan delved into the key findings of Google‘s “e-Conomy SEA 2023,” highlighting…
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Truelogic lists down social media trends to watch out for this 2024
MANILA, PHILIPPINES — Did you know that Meta has launched its first smart glasses with a display? Have you heard…
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Dentsu releases latest ‘Attention Economy’ report with insights from various gaming formats: Twitch, Anzu and Activision Blizzard
NEW YORK, USA — Dentsu announced a new research in partnership with Lumen Research which measured attention across live streaming…
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