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Navigating the dynamics and continual evolution of AI
SINGAPORE — The potential benefits of artificial intelligence (AI) in marketing are vast, significantly enhancing efficiency and productivity. Serving as…
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Globe Group’s Cascadeo urges businesses to embrace generative AI in 2024
MANILA, PHILIPPINES — The coming year will see a generative AI wave, a period of greater AI use across many industries,…
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P&G Brand Country Director for Personal Care and Cleansing Justine Nuque goes back to the basics of meaningful marketing
MANILA, PHILIPPINES — Much can be said about the intricacies of marketing products specifically designed for personal care; after all,…
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ASWARA panel emphasizes responsible filmmaking in evolving Malaysian cinema
KUALA LUMPUR, MALAYSIA — Creative freedom within the Malaysian film industry is evolving, pushing artistic boundaries and engaging audiences in…
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Using food delivery platforms now a way of life for Singaporeans
SINGAPORE — Using food delivery platforms has evolved to become a way of life, according to a recent Censuswide survey…
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Pixelation, motion collage and more trends pop out in Canva’s 2024 design forecast
MANILA, PHILIPPINES — Canva has just released its “2024 Design Trends Report” that outlines what trends are expected to be big next year based…
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New research from Omnicom reveals in-game mobile ads cause APAC gamers to ditch gaming
SINGAPORE — In-game mobile ads are making Asia Pacific (APAC) gamers ditch gaming, according to Omnicom Media Group (OMG) APAC’s…
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Introducing Game On: Team Ups with Publicis JimenezBasic’s Carrie Server and an exclusive interview with Blue ‘Cuppy’ Paras
MANILA, PHILIPPINES — Game On captain Rey Tiempo welcomes the new year with a new column and contributor joining the…
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WARC’s year-in-review: Going beyond monoculture marketing in Asia in 2024
LONDON, UK — As the era of monoculture draws to a close, WARC Asia Editor Rica Facundo directs attention towards…
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Foodpanda reveals top orders for 2023, unveils Rewind feature
MANILA, PHILIPPINES — Whether it was a late-night snack, a morning boost, or urgent grocery run, foodpanda was the go-to…
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Twilio reveals 2024 trends report on customer data and engagement for Filipino marketers
MANILA, PHILIPPINES — Twilio, a provider of cloud communications platforms, has released its 2024 trends report with a focus on…
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Marketers posed to move fast and earn trust through human-centric approach for the new year says LinkedIn
MANILA, PHILIPPINES — The year 2024 will be marked by rapid transformations and challenges. To help prepare marketers for this,…
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Five APAC adtech and marketing executives share their predictions for digital marketing and eCommerce in 2024
MANILA, PHILIPPINES – The past year has seen a tremendous amount of change in the digital marketing landscape, as technologies such…
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