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Klook notes new love language among Millennials and Gen Zs: shared experiences through travel
MANILA, PHILIPPINES — In 2024, Millennial and Gen Z travelers in Asia Pacific (APAC) are declaring shared experiences through travel…
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GrabAds drops insight report on Lunar New Year spending in Southeast Asia
SINGAPORE — In anticipation of the forthcoming Lunar New Year festivities, GrabAds, the advertising arm of the Southeast Asian superapp,…
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Epica Awards 2023 drops Geographical Focus report with an in-depth look on creative winners across the globe
PARIS, FRANCE — Following last month’s announcement of the 2023 Epica Awards results, here is an in-depth look into the…
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Doxa redefines BPO industry with new approach
MANILA, PHILIPPINES — Finding the right talent can be a challenge for companies. According to The Future of Work is Humanpower…
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Digital Primer: The prevailing mobile-first environment
MANILA, PHILIPPINES — In this article, Truelogic Client Service Director Ibarra Villaseran reflects on the transformative decade in the “Pay…
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Annual Zendesk CX Trends Report signals era of intelligent customer experiences
SINGAPORE — Zendesk has released its annual Customer Experience (CX) Trends Report, the findings of which signal a rapid transition…
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Uniquecorn Strategies and The Fourth Wall study reveals pessimistic funding outlook for Philippine startup founders in 2024
MANILA, PHILIPPINES — A study conducted by Philippine-based startup-focused communications firm Uniquecorn Strategies and market research firm The Fourth Wall…
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WARC Media forecasts global advertising spend to surpass $1 trillion in 2024 with dominance by tech giants
LONDON, UK — After a challenging 2023, WARC Media predicts global advertising spend will double its growth in 2024 with spend…
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Xtend says AI will revolutionize mobile advertising in 2024
SINGAPORE — In 2023, Artificial Intelligence (AI) revolutionized mobile advertising by introducing advanced ad designs, optimizing ad placements, and refining…
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Pepperfry shares trends and insights from the home goods category with the ‘2023 Home Beat Report’
MUMBAI, INDIA — Pepperfry, the leading ecommerce platform for Furniture and Home Goods, has unveiled a compelling narrative in its…
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Filipinos increase adoption of online-to-offline dining solutions, says Grab 2023 report
MANILA, PHILIPPINES — Grab recently published the Southeast Asia (SEA) Food and Grocery Trends 2023 report, identifying trends and shifts…
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Accenture’s 17th annual Life Trends report reveals global shift in life goals and planning
MANILA, PHILIPPINES — Half of people globally are significantly altering their life goals, prioritizing job stability and retirement more than…
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Brand characters prove to be more effective than celebrities in Super Bowl ads, according to System1 report
LOS ANGELES, USA — Super Bowl advertisers are shortchanging their brands by relying so heavily on celebrities, according to new research from System1…
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