Insight & Intelligence
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3 Key insights from the Philippines’ top entries at the 2023 YouTube Works SEA Awards
MANILA, PHILIPPINES — The 2023 YouTube Works SEA Awards continues to inspire Filipino brands and creative agencies well into 2024.…
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Meltwater and We Are Social’s Digital 2024 report records 5 billion social media users worldwide
SINGAPORE — Meltwater, a global leader in media, social, and consumer intelligence, and We Are Social, the socially-led creative agency,…
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Latest research by WARC shows highly awarded creative campaigns are significantly more effective
LONDON, UK — Each year, WARC tracks the results of the top regional and global award shows for creativity and…
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Truelogic DX’s latest podcast episode dives into the evolution of the Philippine ‘digital e-conomy’ with Managing Partner Berns San Juan
MANILA, PHILIPPINES — Truelogic Managing Partner Berns San Juan delved into the key findings of Google‘s “e-Conomy SEA 2023,” highlighting…
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Truelogic lists down social media trends to watch out for this 2024
MANILA, PHILIPPINES — Did you know that Meta has launched its first smart glasses with a display? Have you heard…
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Dentsu releases latest ‘Attention Economy’ report with insights from various gaming formats: Twitch, Anzu and Activision Blizzard
NEW YORK, USA — Dentsu announced a new research in partnership with Lumen Research which measured attention across live streaming…
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Vonage suggests AI-enabled tech for good customer experience in Asia Pacific
SINGAPORE — Vonage, a global leader in cloud communications helping businesses accelerate their digital transformation and a part of Ericsson,…
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VML drops 100 consumer spending trends for 2024, cites humanity and connection as key opportunities
SINGAPORE — In a post-Covid world shaped by advancing technology, people are craving authentic human connection more than ever before,…
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Klook notes new love language among Millennials and Gen Zs: shared experiences through travel
MANILA, PHILIPPINES — In 2024, Millennial and Gen Z travelers in Asia Pacific (APAC) are declaring shared experiences through travel…
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GrabAds drops insight report on Lunar New Year spending in Southeast Asia
SINGAPORE — In anticipation of the forthcoming Lunar New Year festivities, GrabAds, the advertising arm of the Southeast Asian superapp,…
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Epica Awards 2023 drops Geographical Focus report with an in-depth look on creative winners across the globe
PARIS, FRANCE — Following last month’s announcement of the 2023 Epica Awards results, here is an in-depth look into the…
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Doxa redefines BPO industry with new approach
MANILA, PHILIPPINES — Finding the right talent can be a challenge for companies. According to The Future of Work is Humanpower…
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Digital Primer: The prevailing mobile-first environment
MANILA, PHILIPPINES — In this article, Truelogic Client Service Director Ibarra Villaseran reflects on the transformative decade in the “Pay…
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