Insight & Intelligence
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Forsman & Bodenfors’ Firrdaus Yusoff on why creatives need to remain idea-first when it comes to AI
SHANGHAI, CHINA — While many creatives tend to get swept up in the race to apply new technologies, it’s those…
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Brand marketing investments to hit record levels in 2024, says WARC
LONDON, UK — Despite very real concerns about the economy, 61% of marketers are optimistic and expect business to be…
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Shoppertainment reigns supreme this holiday at TikTok
MANILA, PHILIPPINES — The -ber months continue to be a key shopping season according to TikTok’s Holidays For You year-end…
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BBDO Guerrero celebrates 25 years with in-depth research unveiling ‘The State of Filipino Youth’
MANILA, PHILIPPINES — Creative agency BBDO Guerrero recently celebrated its 25th birthday and took the opportunity to share valuable insights…
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Delta Global study reveals surging environmental awareness reshaping luxury consumer habits in Asia Pacific
HONG KONG — A recent survey commissioned by leading luxury and sustainable packaging specialist Delta Global shows that environmental awareness…
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Unlocking the future: Havas Ortega’s Prosumer Reports spotlight the leading edge of consumers
MANILA, PHILIPPINES — In a world where trends evolve rapidly, the challenge of staying ahead is embraced by a select group…
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Edgepoint Infrastructure releases whitepaper on closing the connectivity divide and driving digital inclusivity in Southeast Asia
MANILA, PHILIPPINES — EdgePoint Infrastructure (“EdgePoint”), an ASEAN-based independent telecommunications infrastructure company, released a whitepaper that sheds light on the…
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Podcast popularity rises in the Philippines with top shows raking in laughs, learnings, and tales of life
MANILA, PHILIPPINES — Podcasts have become a global phenomenon, and the Philippines is no exception. In recent years, the podcasting…
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Mark Nicdao and Magic Liwanag elevate their travel photos with the Oppo Reno10 Pro+ 5G
MANILA, PHILIPPINES — Going on a trip for the holiday season is an immersive visual experience, and not just while…
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UM and Initiative propel IPG Mediabrands to top spot in latest RECMA rankings
MANILA, PHILIPPINES — The latest RECMA qualitative report rates IPG Mediabrands Philippines as the number one ranked media agency group…
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Interbrand’s Best Global Brands 2023 reveals slowdown in brand value growth
NEW YORK, USA — Management consulting company Interbrand has launched its Best Global Brands 2023 ranking, revealing many of the…
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QBO Innovation Hub unveils Philippines’ top 100 startups at Philippine Startup Week 2023
MANILA, PHILIPPINES — QBO Innovation Hub, the Philippines’ first public-private initiative geared towards providing a platform for the startup community…
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SuperScale’s new study reveals 83% of launched mobile games face demise within three years
LONDON, UK — SuperScale, the revenue growth engine for mobile games, has unveiled startling new research about the mortality rate of mobile games development. Based on…
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