Insight
The media industry involves keeping watch of today’s ever-evolving consumer behaviors, emerging technologies, and innovative campaigns. Stay updated on the changes with the latest marketing insight reports, and keep up with consumer trends, advertising reports, and expert tips on adobo Magazine’s Insight archive.
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Fandom is the future: Snack Drawer’s new report declares the fan takeover of culture and commerce
MELBOURNE, AUSTRALIA – Fandom is now front and centre in culture, and brands ignoring it do so at their peril…
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APAC travel defies rising costs says Criteo in new report
SINGAPORE – Despite escalating travel costs and economic uncertainties, wanderlust remains unstoppable across Asia Pacific. Criteo’s newly released Spring 2025…
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Turning chaos into creativity: MullenLowe Singapore’s Daniel Kee embraces the unexpected at CreativeFest 2025
MANILA, PHILIPPINES – When people set out to create something, they often seek a calm and controlled environment, hoping for…
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Big ideas, small budgets: TBWA\APAC CCO Peter Khoury shares how he hacks the system for creative wins at CreativeFest 2025
MANILA, PHILIPPINES – Creativity knows no boundaries, as proven by Peter Khoury, Chief Creative Officer of TBWA\APAC, who has executed…
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Octopus&Whale CEO Joey David-Tiempo takes the controller as D&AD 2025 Gaming & Virtual Worlds jury president
LONDON, UK – The D&AD Awards, recognized worldwide as the ultimate benchmark for creative excellence, continues to inspire and shape…
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‘There is courage in being different’: Jayme HQ Founder Merlee Jayme on embracing neurodiversity at CreativeFest 2025
MANILA, PHILIPPINES – In a world where creative ideas risk blending into a sea of sameness, standing out has never…
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Beyond the booking: impact.com drops first APAC Travel Report
SINGAPORE – In its inaugural APAC travel marketing report, “Beyond the Booking: Where APAC Travel Brands Are Investing for Growth,”…
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Dentsu Thailand CCO Subun Khow proves culture is the ultimate creative edge at CreativeFest 2025
MANILA, PHILIPPINES – Visiting the Philippines for the first time, Subun Khow, Chief Creative Officer of Dentsu Thailand, marveled the…
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AI, price power and the experimentation boom: Inside the future of ad measurement
GLOBAL – Measurement has come a long way, but it’s still not quite where advertisers need it to be. The…
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GroupM highlights why Programmatic is the future for the Philippines in ‘From Bid to Attention’ forum
MANILA, PHILIPPINES – Filipinos spend an average of 10 hours online daily — with over six hours on the open…
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How in-house agencies are taking the lead in brand creativity according to new MikeTeevee report
GLOBAL – Once relegated to tactical support roles, in-house teams are now claiming center stage and according to MikeTeevee’s new…
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What’s on the front matters: A quick guide to front-of-pack labels (and why you should care)
MANILA, PHILIPPINES – When you’re in the grocery store, how do you decide which food to grab? Maybe you’re checking…
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Creative confidence is waning: LIONS’ The State of Creativity 2025 report says
CANNES, FRANCE – Creative confidence, the belief in bold and original creative ideas as a driver of business success, is…
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