Insight
The media industry involves keeping watch of today’s ever-evolving consumer behaviors, emerging technologies, and innovative campaigns. Stay updated on the changes with the latest marketing insight reports, and keep up with consumer trends, advertising reports, and expert tips on adobo Magazine’s Insight archive.
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Southeast Asia emerges as TikTok’s largest advertising audience in 2025
SINGAPORE – Southeast Asia now commands the largest share of TikTok’s global advertising audience, according to the latest Digital 2025: July…
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AI boom brings surge in generative AI usage and security risks in Asia Pacific and The Philippines
MANILA, PHILIPPINES – Palo Alto Networks, the global leader in AI driven cybersecurity has released its State of Generative AI 2025 report,…
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McDonald’s PH Managing Director Margot Torres on judging Cannes Lions Creative Strategy category: strategy, impact, and creative excellence
CANNES, FRANCE – McDonald’s Philippines Managing Director Margot Torres had the privilege of serving on the Cannes Lions Creative Strategy…
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DoubleVerify’s Global Insights Report: 1 in 2 consumers in PH would drop brands with ads next to harmful content
MANILA, PHILIPPINES — DoubleVerify (“DV”), the leading software platform to verify media quality, optimize ad performance, and prove campaign outcomes,…
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Consumers act with intention amidst uncertainty: WARC unveils 2025 Global Consumer Trends
LONDON, UK – In a time of persistent economic challenges and evolving consumer behaviors, WARC has unveiled its 2025 Global Consumer…
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Reddit’s advertising surge signals new era for community driven media
LONDON, UK – Since its public debut in 2024, Reddit has rapidly emerged as one of the most dynamic platforms…
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Affiliate marketing takes center stage in Southeast Asia’s influencer led e-commerce boom, according to impact.com and Cube joint study
SINGAPORE – Affiliate marketing is no longer a supporting player in Southeast Asia’s e-commerce evolution, it has become a central…
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Singapore consumers at the forefront of cross-border eCommerce, new Airwallex study reveals
SINGAPORE – Singaporean consumers are emerging as leaders in the global eCommerce landscape, embracing international shopping with sophistication and high expectations…
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The Philippines leads Southeast Asia in job Market activity, according to Jobstreet by SEEK
MANILA, PHILIPPINES – The Philippines has emerged as Southeast Asia’s most dynamic employment hub, boasting the highest level of job…
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Smarter pricing through science: Acuity Pricing and Richard Shotton unveil ten behavioural insights for profitability
LONDON, UK – In a world where pricing can make or break brand success, Acuity Pricing, the pricing data intelligence…
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Dentsu APAC Consumer Mindset Survey: APAC consumer sentiment dips as Gen Zs feel the pinch
SINGAPORE – Dentsu’s APAC Consumer Q2 2025 Survey has shown consumer sentiment falling amid rising recession fears, with younger and…
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Happiness is the new brand currency: How APAC consumers are redefining loyalty in the transformation economy
SINGAPORE – A new regional study by Collinson International reveals that eight in ten consumers in Asia Pacific now look to brands…
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The Future of Programmatic 2025: New research by WARC explores major trends in programmatic advertising
LONDON, UK – WARC’s The Future of Programmatic 2025 report, released today, highlights emerging trends in programmatic. Based on insights…
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