Insight & Intelligence
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Insight: TeamAsia on the vital role of Public Relations in amplifying advocacy campaigns
MANILA, PHILIPPINES — When you see the words “Public Relations”, you think of reputation management, making brands look good, bringing…
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Insight: Wunderman Thompson predicts 100 trends that will define 2022
NEW YORK, USA — Wunderman Thompson today launches the 8th edition of The Future 100: 2022, their annual essential trend…
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Insight: The data gap — CMO’s lack data capabilities required to meet growth targets according to Realise UNLIMITED
LONDON, UK — UK C-suite and CMO executives agree that data and analytics are vital to business growth yet lack…
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Insight: Where is the marketing industry headed? Here are the highlights of R3’s Q4 2021 R3VIEW
MANILA, PHILIPPINES – Leading global independent consultancy R3 released its in-depth quarterly report on the marketing communications industry, covering the…
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Insight: Hospitality businesses lagging behind online, according to SavvySME
CHATSWOOD, AUSTRALIA — The SavvySME Industry Report 2022 analyzed how active each industry was on the business community marketplace in…
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Insight: More than half of APAC consumers feel like customer service is an afterthought: Zendesk research
SINGAPORE — Zendesk’s landmark annual research has highlighted the potential for businesses to drive business success with a focus on…
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Insight: Meta-owned social media platforms dominate influencer marketing campaigns for the Philippines in 2022
SINGAPORE — AnyMind Group, an end-to-end commerce enablement company, has today published a report on the influencer marketing space in…
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Insight: The year in review for the management accounting and finance profession – and what lies ahead
NEW JERSEY, USA — This past year has seen crucial developments in the management accounting and finance profession that will…
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Insight: Twitter is the homecourt of Filipino sports fans in 2021
MANILA, PHILIPPINES — Twitter is #WhatsHappening and with sports making a comeback in 2021, conversations on Twitter only skyrocketed. We…
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Insight: Milieu Insight transforms survey-taking experience, launches new gamification features for award-winning mobile app
SINGAPORE — Milieu Insight, the Southeast Asia research and analytics firm has unveiled the next generation of its award-winning mobile…
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Travel: 7 out of 10 Filipinos pushing through with air travel in 2022, AirAsia survey shows
MANILA, PHILIPPINES — The new year may have started out bleak for the Philippines with the new surge in COVID-19…
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Insight: Shopping on social media platforms expected to reach $1.2 trillion globally by 2025, new Accenture study finds
NEW YORK, USA — A new study by Accenture (NYSE:ACN) found that the $492 billion global social commerce industry is…
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Insight: Brands should adopt a borderless shopping strategy for growth — Ogilvy
SINGAPORE – In a special retail insight paper, Ogilvy examines how during the height of the pandemic, shopping habits pivoted…
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