Insight & Intelligence
Stay informed with trend analyses, research, and foresight into the creative economy. adobo delivers strategic intelligence to empower creative and marketing professionals to stay ahead of change.
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Insight: TikTok named world’s fastest-growing brand by Brand Finance Global 500 2022 Report
LONDON, UK — Tripling in brand value over the past year, TikTok has been named the world’s fastest-growing brand by…
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Insight: Indian marketers rank mobile and social media as top priorities for 2022 but ad fraud remains a huge challenge, Integral Ad Science study finds
SINGAPORE — Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, today released its 2022 Industry Pulse…
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Insight: People-platform Sprout Solutions looks into the future of work in the next normal
MANILA, PHILIPPINES — The workplace has adapted to the Covid-19 pandemic restrictions by mainstreaming the work-from-home concept, which is seen…
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Insight: Setting a new standard for smartphones in our changing world according to Samsung President, Dr. TM Roh
MANILA, PHILIPPINES — Samsung’s President and Head of the MX Business, TM Roh, gives a sneak peek into why this…
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Insight: Green is the new black—sustainability is now front of mind for luxury shoppers
LONDON, UK — A new report from Klarna reveals that consumers are changing the way they think about luxury and…
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Insight: TeamAsia on the vital role of Public Relations in amplifying advocacy campaigns
MANILA, PHILIPPINES — When you see the words “Public Relations”, you think of reputation management, making brands look good, bringing…
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Insight: Wunderman Thompson predicts 100 trends that will define 2022
NEW YORK, USA — Wunderman Thompson today launches the 8th edition of The Future 100: 2022, their annual essential trend…
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Insight: The data gap — CMO’s lack data capabilities required to meet growth targets according to Realise UNLIMITED
LONDON, UK — UK C-suite and CMO executives agree that data and analytics are vital to business growth yet lack…
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Insight: Where is the marketing industry headed? Here are the highlights of R3’s Q4 2021 R3VIEW
MANILA, PHILIPPINES – Leading global independent consultancy R3 released its in-depth quarterly report on the marketing communications industry, covering the…
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Insight: Hospitality businesses lagging behind online, according to SavvySME
CHATSWOOD, AUSTRALIA — The SavvySME Industry Report 2022 analyzed how active each industry was on the business community marketplace in…
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Insight: More than half of APAC consumers feel like customer service is an afterthought: Zendesk research
SINGAPORE — Zendesk’s landmark annual research has highlighted the potential for businesses to drive business success with a focus on…
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Insight: Meta-owned social media platforms dominate influencer marketing campaigns for the Philippines in 2022
SINGAPORE — AnyMind Group, an end-to-end commerce enablement company, has today published a report on the influencer marketing space in…
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Insight: The year in review for the management accounting and finance profession – and what lies ahead
NEW JERSEY, USA — This past year has seen crucial developments in the management accounting and finance profession that will…
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