Insight & Intelligence
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Insight: The future of marketing? Perceptions of virtual influencers in Southeast Asia
SINGAPORE — While not quite as popular as human influencers yet, more companies are playing with the idea of marketing…
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Insight: Filipinos cope with COVID-19, as financial and mental health worries persist – Manulife survey
MANILA, PHILIPPINES — A majority of people in the Philippines think that COVID-19 has lasted much longer than expected, with…
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Insight: AirAsia Group Berhad presents Fourth Quarter 2021 and Full Year 2021 Preliminary Operating Statistics
KUALA LUMPUR, MALAYSIA — AirAsia Group Berhad (“AirAsia” or “the Group”) presents the following operating statistics for its airline business…
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Insight: Over 73 million social and web discussions mentioned top APAC consumer brands in 2021
SINGAPORE — In the face of the current pandemic, what did 2021 look like for different brands and enterprises, and…
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Insight: Philippines 2021 GDP growth higher than official target
MANILA, PHILIPPINES — The Philippine economy expanded 13.0%q/q, saar, in sequential terms last quarter, leaving headline GDP growth lower than…
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Insight: Dentsu ad spend report in Asia Pacific predicts second year of growth boosted by digital
LONDON, UK — Advertising investment is forecast to grow by 9.2 percent globally in 2022, according to the latest dentsu…
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Insight: 2021 Strongest year ever for UK’s ad market
LONDON, UK — The latest Advertising Association/WARC Expenditure Report has outlined an even greater recovery for the UK’s advertising market…
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Insight: UnionBank data science, AI experts discuss importance of customer centricity, collaboration in banking
MANILA, PHILIPPINES — Union Bank of the Philippines (UnionBank) and US-based data and artificial intelligence (AI) services provider TripleBlind recently…
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Insight: TikTok named world’s fastest-growing brand by Brand Finance Global 500 2022 Report
LONDON, UK — Tripling in brand value over the past year, TikTok has been named the world’s fastest-growing brand by…
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Insight: Indian marketers rank mobile and social media as top priorities for 2022 but ad fraud remains a huge challenge, Integral Ad Science study finds
SINGAPORE — Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, today released its 2022 Industry Pulse…
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Insight: People-platform Sprout Solutions looks into the future of work in the next normal
MANILA, PHILIPPINES — The workplace has adapted to the Covid-19 pandemic restrictions by mainstreaming the work-from-home concept, which is seen…
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Insight: Setting a new standard for smartphones in our changing world according to Samsung President, Dr. TM Roh
MANILA, PHILIPPINES — Samsung’s President and Head of the MX Business, TM Roh, gives a sneak peek into why this…
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Insight: Green is the new black—sustainability is now front of mind for luxury shoppers
LONDON, UK — A new report from Klarna reveals that consumers are changing the way they think about luxury and…
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