Insight & Intelligence
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Insight: Year in Search 2021: Philippines
MANILA, PHILIPPINES — This year, we accepted that the world as we knew it had been altered. We adapted to…
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Insight: South Korea’s advertising market sees 20.4% growth in 2021 according to Cheil Worldwide
SEOUL, SOUTH KOREA — Cheil Worldwide today announced that total spending on advertisements in South Korea in 2021 was KRW…
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Insight: Tonic Worldwide’s ‘GIPSI’ launches the world’s first insights report on the Metaverse as NFTs
MUMBAI, INDIA – GIPSI, Tonic Worldwide’s HI+AI (Human Intelligence + Artificial Intelligence) division today launches first Insights report on the…
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Insight: Customer satisfaction dips for Indian brands in the CX journey, says Havas CX X Index Report 2022
MUMBAI, INDIA — The X Index 2022 report, from Havas CX, Havas Group’s global customer experience network reports that trust,…
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Insight: In Araneta City webinar, expert shares appealing to emotions key to thriving business post-COVID
MANILA, PHILIPPINES — In a world filled with fear and uncertainty because of COVID-19, businesses should pay close attention to…
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Insight: Alfi study finds 96% of senior advertising executives say digital out of home advertising data is fueling creativity and enabling brands to engage with more defined audiences
LONDON, UK — Today’s consumer is more tech-savvy and wary of the traditional methods companies use to reach them. However,…
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Insight: WGSN reveals the top trends for 2022
SINGAPORE – WGSN, the global authority on trend forecasting releases the top trends in consumer behaviour and product development for…
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Insight: TransUnion Consumer Pulse Study finds COVID-19 is having less impact on household incomes
MANILA, PHILIPPINES — TransUnion (NYSE: TRU) released new findings around the impact of COVID-19 on personal finances, spending, and debt.…
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Insight: Truelogic shares how to make digital marketing trends work for your business
MANILA, PHILIPPINES — People in this age value speed, variety, affordability, and above all, convenience. To survive, businesses have recognized…
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Travel: Domestic tourism to rocket with easing of alert level, AirAsia Philippines forecasts
MANILA, PHILIPPINES — AirAsia Philippines welcomes the government’s decision to ease the restrictions in Metro Manila to Alert Level 2.…
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Insight: dentsu India releases its 2022 Digital Advertising Report
MUMBAI, INDIA — This February, dentsu India released its 2022 Digital Advertising Report, sharing its forecasts on the impact of…
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Insight: According to WARC’s Global Marketing Index, 2021 srongest year ever for marketing budgets globally
LONDON, UK — WARC has today released an annual review of its Global Marketing Index (GMI) over the 12 months…
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Insight: HILL Shanghai unveils findings on the real lives of the Post-00s
TOKYO, JAPAN — Hakuhodo Institute of Life and Living Shanghai (HILL Shanghai) and the School of Advertising at the Communication…
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