Insight & Intelligence
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Insight: Truelogic shares how to make digital marketing trends work for your business
MANILA, PHILIPPINES — People in this age value speed, variety, affordability, and above all, convenience. To survive, businesses have recognized…
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Travel: Domestic tourism to rocket with easing of alert level, AirAsia Philippines forecasts
MANILA, PHILIPPINES — AirAsia Philippines welcomes the government’s decision to ease the restrictions in Metro Manila to Alert Level 2.…
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Insight: dentsu India releases its 2022 Digital Advertising Report
MUMBAI, INDIA — This February, dentsu India released its 2022 Digital Advertising Report, sharing its forecasts on the impact of…
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Insight: According to WARC’s Global Marketing Index, 2021 srongest year ever for marketing budgets globally
LONDON, UK — WARC has today released an annual review of its Global Marketing Index (GMI) over the 12 months…
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Insight: HILL Shanghai unveils findings on the real lives of the Post-00s
TOKYO, JAPAN — Hakuhodo Institute of Life and Living Shanghai (HILL Shanghai) and the School of Advertising at the Communication…
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Insight: The future of marketing? Perceptions of virtual influencers in Southeast Asia
SINGAPORE — While not quite as popular as human influencers yet, more companies are playing with the idea of marketing…
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Insight: Filipinos cope with COVID-19, as financial and mental health worries persist – Manulife survey
MANILA, PHILIPPINES — A majority of people in the Philippines think that COVID-19 has lasted much longer than expected, with…
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Insight: AirAsia Group Berhad presents Fourth Quarter 2021 and Full Year 2021 Preliminary Operating Statistics
KUALA LUMPUR, MALAYSIA — AirAsia Group Berhad (“AirAsia” or “the Group”) presents the following operating statistics for its airline business…
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Insight: Over 73 million social and web discussions mentioned top APAC consumer brands in 2021
SINGAPORE — In the face of the current pandemic, what did 2021 look like for different brands and enterprises, and…
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Insight: Philippines 2021 GDP growth higher than official target
MANILA, PHILIPPINES — The Philippine economy expanded 13.0%q/q, saar, in sequential terms last quarter, leaving headline GDP growth lower than…
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Insight: Dentsu ad spend report in Asia Pacific predicts second year of growth boosted by digital
LONDON, UK — Advertising investment is forecast to grow by 9.2 percent globally in 2022, according to the latest dentsu…
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Insight: 2021 Strongest year ever for UK’s ad market
LONDON, UK — The latest Advertising Association/WARC Expenditure Report has outlined an even greater recovery for the UK’s advertising market…
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Insight: UnionBank data science, AI experts discuss importance of customer centricity, collaboration in banking
MANILA, PHILIPPINES — Union Bank of the Philippines (UnionBank) and US-based data and artificial intelligence (AI) services provider TripleBlind recently…
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